Maybe instead of worrying so much about what some other sport gets for prize money and tv coverage, the smart thing to do would be to take a hard look at why these other sports are getting what they are, and how pool, and its organizations could change or improve as to what they put out to the viewing public.
The answer isn't just to have someone with deep pockets offer a bigger prize fund for the players. When you watch basketball, baseball, football, or golf, no one is watching those sports on tv because of the prize money or their salary.
The good thing for pool is, at least around by me, it is more popular than ever, leagues have waiting lists, there are so many weekend tournaments that for some, it's hard to choose what to attend.
This is not pro pool though. While they appear to have more tournaments to attend also, viewership seems limited to for the most part a pay per view viewership that caters to a very limited viewer base.
If an increased and tv viewership is what you really want, is pool really interested in deviating from how it is put out now?
Growth in pool and viewership, will never happen from a bigger prize fund only short term fix, but from making pool a more acceptable sport for our youth. If our youth continues to have limited access to pool as a sport, they and their families and friends will never have an interest not only in pool but ever watching coverage of it as a sport. This would be a long term fix, but for sure the fix for pool growth is not just someone with deeper pockets to only fund prize money for the pros.