Why would a big sponsor want to associate his good company name with a sport that has such a well-deserved rotten image ? We see Strickland foul against Charlie Williams and the whole world sees it (except the ref), and Strickland plays on. Then Strickland goes home and wonders why there isn't more money in the game of pool, and some players on this forum defend his actions. You will also see your local pool stars act like a bunch of bums, and they have the nerve to wonder why local sponsors don't pour money into their tournaments. Golf is a big businesss and is managed as such. Players never act up or cheat because they have a code that is enforced. There is zero sharking. The image is everything ! In England, snooker players make a lot of money, so it is clearly possible for our sport to have a good image and make money, but the players have to be kept under control. They obviously won't do it themselves, so I think it is up to tournament directors to run a tight ship. When they announce a rule in the player's meeting, they must later enforce the rule with stiff penalties for violation. After a player or two has suffered the consequences, the behavior will magically get better. Tournament directors have to have some guts and some reinforcement from the players. That would be a starting point.