It works like this.
Price: $40
Cash Price: $38 Which obviously works only if you can physically pay cash.
Actually the merchant account folks are justified in their charges. When a card is charged and money is paid to the merchant then it's the credit card processor fronting the money to the vendor on top of having to maintain all the apparatus to make the transaction happen. It's not highway robbery, it's the cost of convenience for the buyer and the merchant. Part of the fee also goes back to the credit card companies.
Paypal on the other hand is NOT fronting any money to anyone when you receive a payment. If that payment is from another paypal account then it's literally an instant debit from one account and credit to another in milliseconds. Yet they still charge credit card rates to do this if the receiver is a business account.
Here is what merchant account providers are doing today to small businesses.
Every 6 months, they raise their rate a half percent. If you don't call the merchant account and ask to have your account reviewed, the half percent stays. Before long, a small business is paying 5 and 6 percent to process a charge, when others called and got that half percent waived. I think this is discriminatory to small businesses.
I don't mind paying a fee, but the way these merchant account providers are operating, it's like they change the rules and make it benefit them. Just like the credit card companies used to do when they would say, "Come with us and enjoy zero percent for 12 months." Before the 12 months, you get a letter saying your rate is increased to 18 percent. You can keep the zero percent, though, if you "OPT OUT."
This practice is *exactly* what the merchant account providers are doing today to small businesses. It should be illegal. They should not have that ability to rip off the small businesses. It is a form of fraud, IMO.
The CFPB is holding credit card companies accountable today for their bait-and-switch tactics. I think the merchant account providers need to be investigated.