And the benefactor is usually kids, or cancer, or some other charity. That's what draws in the major corporations, the tax deduction and bump to their image. I'm sure there's side betting behind the scenes (in fact I know it) but it's not advertised and if word gets out the pro tour sanctions the player(s) involved.Thinking about it, I have seen golf advertised promoting what we'd call a money match. Not a tournament, but two golf pros squaring of for big money. The backers being major corporations, the promoters being TV networks. So, is that gambling? How is it any different than what pool players do?