Personal preference.
Regarding custom cues vs. Predator or any other production cues, I think it all boils down to preference and personal style (and budget). Pretty much all of the cues I use are custom affairs, and they all hit differently, but well, IMO.
My Anton is pretty as hell, with all the purple heart in it, and hits incredibly soft, yet solid. It's got that soft touch to it, makes you just want to finesse everything in and get that sweet, slow rolling shape....
My Samsara is a low key dazzler, the tiger stripe maple just scintillates and shimmers from across the room, and when you get closer? The snakewood just pops right out at ya. Thinner (12.5mm) shaft with a long taper and ivory topped with a kamui black medium. And it plays like a jackhammer. Lively, generates a ton of action, and hits like rebar. It just begs you to drive most shots in with authority.
My Mike Stacey? Effin' gorgeous, ebony on ebony 8 pointer with ivory highlights everywhere. If I play with the maple and ivory shaft, it's the best of both worlds to me. Soft touch, but with that feeling of power behind it, and it just let's you load up on English when you want to. But, Mike also made and matched up an OB shaft for it, including the matching ringwork. With that one, the cue is a scalpel. Drills in those long straight shots, and banks like a monster. I'm still getting used to it, as LD shafts are a new thing for me, but I like it.
Long story short (too late.....), it's what you like. And I like pretty, hard to find, well made stuff. I can play just fine with a McDermott, or a Schön, or a Predator, but I don't want to, and I don't have to. Do I play better with my customs? Hell yes I do! Because I want to play better when I shoot with them. 90% of the game is mental, right?
When finances allow, a Sugartree is definitely on my list, if for no other reason than my love of exotic hardwoods, and showcasing their natural beauty. And regardless of how they "hit", no one (that I've seen) can knock the craftsmanship of Eric's cues. Which matters to me. I can learn to love most cue's unique hitting style, I have a hard time loving one that looks and feels like Humpty Dumpty after all the King's men gave it their best shot. Maybe it's the cold medicine, or entire pot of coffee I just drank while chain smoking and listening to some blues and waxing these beauties, but that's my $0.02 on it. I guess I like my cues like I like my women: classy, all natural beauties instead of fake, glued together bimbos who are only fun until you meet a real one (or maybe one with a little aftermarket augmentation, in the case of LD shafts.... >.<).
Cues ARE like women, I guess (or men, no sexism here...), when you love them, everything feels right. The way they respond to your touch, the way they seem to melt into your hands, the way they move......
I think I need a cold shower.
Later!