Bob Jewett said:I'm not that business savvy, but I imagine there will be about 500 or maybe 1000 spectators at the event (different people, some will come more than one day). Out of 1000 people, how many would buy at least the low-end Sneaky Pete Predator? How much would it cost for Predator to be there? Predator already sponsors a bunch of tournaments, and maybe they will this one, too.
But I'm not sure how much you could ask them to put in, based on direct sales at the tournament.
Now if ESPN picked up the event....
in my limited experience in advertising, a target for marketers is what is called "opinion leaders." if you don't already know, this is just people who can be very influencial to a lot of other potential customers. first, people who go to this tournament will tend to be opinion leaders (this is true in any field, if you have a remote controlled airplane expo, 90% of the people there will be very into it and probably be opinion leaders). i believe that if you take those 1000 people you mentioned, if they are exposed to a product that they otherwise would not have been, there could be a huge and growing impact. another note, this will tend to be the cheapest type of advertising. get the opinion leaders and you don't have to pay 100's of thousands in advertising, but could get the same effect.
for example, maybe predator went to an event like this 15 years ago, paid somebody like $200 to st up a stand, now they are a huge company. anyway, just something to think about. i'm definitely no expert either. more thoughts would be appreciated.