Anyone that knows Shane knows he wouldn't endorse a product that he doesn't believe in. Because he had some false preconceptions about Cuetec still being the same product from years ago (like many people do), it took him a few years to entertain their offers. Then one day he tried one of their cues while we were at a billiard supply store and he was surprised how much he liked it. He never would have signed a deal with them otherwise. I've heard him say many times that the lower deflection shaft has helped his game and he swears by it.