Regardless of what people feel about the article, it's not a total fluff piece, the IPT is doing very very well in comparison to all other pool on US TV, and making OLN happy.
OLN (Versus) does nothing out the kindness of their heart, the placement and time slots as well as purchasing the rights to 2 more tournaments is a strong sign. Clearly they feel the Sigel Jones match was successful and will draw a nice audience for them, also advertisers have a play in this so watch closely to who paid for time during the match.
I think the Siegel Jones match was probably as high or higher rated then the King of the Hill. I also think the North American open will be one of the better rated shows on the Versus fall schedule outside of the new Boxing and maybe the NHL. Versus will probably never show Nielsen ratings for the IPT, but you can kinda get a feeling for what it draws, most likely near a .30 seeing how they are placing it at a good time slot and wanted the World Open as well.
I heard somewhere the number .5 mentioned, if thats the case thats outstanding seeing how the NHL only averaged a .60 on ESPN before the strike, and it's top pool matches draw a .30 to a .50
So this really way better then anyone could have dreamed for and shows people outside the pool world are taking notice. this is very strong for an upstart pool tour on upstart sports channel in competition with ESPN. ESPN's pool averages .20, think about that, pool on a major cable network in a better channel location with way more viewers and households, and the IPT is doing better on OLN.
So that's really amazing and can only get better, dream rating's would be over a 1, as the ESPN BCA 9-ball championship finals on ESPN got around a .50, which is like 450,000 viewers.
So to sum it up I think the IPT is averaging around 250,000 plus viewers. this is not fudged or just cheerleading, Comcast and Versus is serious about making a run at ESPN and spending lots of money to do so, they would not put a loser show in prime time or purchase the North American and World opens rights if they didn't know and feel it would draw ratings and advertisers. And don't think about KT paying for that airtime, Comcast does not need money for that slot, they need good entertaining diverse sports content and ratings they feel the IPT will deliver.
The IPT probably sold it for a very attractive price and the combination of the new channel and the new IPT tour will help each other get what they are looking for.