Scrunge19
Registered
So according to Mike, the makeup of the balls is exactly the same across all of the product lines. The difference in price is only a reflection of the design of the ball and the production time needed to achieve that look. If that's the case, their $79 tungsten set will play exactly the same as their top of the line ball?
How does Aramith compete with a product line like this when most of their sets are of similar design (excluding Black) but their lower end balls aren't the same resin mixture as their top of the line sets? If it is truly possible to manufacture balls at $79 price point and still utilize the same quality of materials, the margin on Aramith's $300+ sets must be insane.
So what conclusions can be gathered from this information? Here are some of my thoughts.
1. Dynasphere has manufacturing efficiencies that allow them to produce a ball set at $79 using their top of the line materials and still maintain margin? This would have to be a pretty big gain in efficiency if they can manufacture a ball set at $79 that plays similar to Aramith's $400 set, all other things being equal. If this was true, why would Dynasphere do this? If the market has settled at $300+ for a top of the line set of balls, why release a comparable product at $79 and rob yourself of the additional margin?
2. Dynasphere's resin makeup is cheaper/lower quality? than Aramith's thus allowing them to utilize the same makeup across all product ranges/price points and maintain margin?
3. Design complexity isn't the only factor in the price point and the resin does in fact differ between levels? This would contradict what Mike said so probably not a factor.
4. The resin Aramith uses in their balls is similar in cost/quality to Dynasphere and they are just realizing huge margins by marketing their top of the line sets as a premium product and pricing to reflect that assertion?
5. That's good that Shane, Thorsten, etc. have good things to say about their product, but they're being paid to represent the brand. It doesn't mean they don't genuinely think those things, you just have to take their comments with a grain of salt.
I'm not questioning what Mike said, merely thinking out loud with the information that's been put forth.
How does Aramith compete with a product line like this when most of their sets are of similar design (excluding Black) but their lower end balls aren't the same resin mixture as their top of the line sets? If it is truly possible to manufacture balls at $79 price point and still utilize the same quality of materials, the margin on Aramith's $300+ sets must be insane.
So what conclusions can be gathered from this information? Here are some of my thoughts.
1. Dynasphere has manufacturing efficiencies that allow them to produce a ball set at $79 using their top of the line materials and still maintain margin? This would have to be a pretty big gain in efficiency if they can manufacture a ball set at $79 that plays similar to Aramith's $400 set, all other things being equal. If this was true, why would Dynasphere do this? If the market has settled at $300+ for a top of the line set of balls, why release a comparable product at $79 and rob yourself of the additional margin?
2. Dynasphere's resin makeup is cheaper/lower quality? than Aramith's thus allowing them to utilize the same makeup across all product ranges/price points and maintain margin?
3. Design complexity isn't the only factor in the price point and the resin does in fact differ between levels? This would contradict what Mike said so probably not a factor.
4. The resin Aramith uses in their balls is similar in cost/quality to Dynasphere and they are just realizing huge margins by marketing their top of the line sets as a premium product and pricing to reflect that assertion?
5. That's good that Shane, Thorsten, etc. have good things to say about their product, but they're being paid to represent the brand. It doesn't mean they don't genuinely think those things, you just have to take their comments with a grain of salt.
I'm not questioning what Mike said, merely thinking out loud with the information that's been put forth.