Adapted from a previous post of mine:
The American BEF is a wonderful organization, but making the poolroom kid-friendly is the real path to vitalizing the game we love. Others note that pool can be brought into the schools, but cleaning up the image of the poolroom may be necessary before parents and school administrators will buy into the idea.
To me, the presence of the gamblers who try to prey on anyone that walks through the door (in most poolrooms I've ever frequented) ensures that American parents will never have the comfort level with the pool scene to encourage their kids to spend a lot of time in poolrooms. Further damage is done by the the gambler, who is, far too often, dressed in a slovenly manner and is too inclined to be rude and profane, which diminshes the dignity of the poolroom. It is easy to overlook that this tends to scare away many adults, too, and particularly the financially well off, who will choose other leisure-time pursuits such as golf and will dissuade their kids from frequenting the pool room.
Yes, gambling is scaring away the very demographics that pool needs most to thrive, and will continue to do so as long as the predators continue to frequent and be welcomed in the poolrooms of America. This is a big part of the reason that the kids frequenting the pool halls are, so often, those with less education and modest financial means.
It has been discussed on the forum before that even when televised pool attains decent ratings, it attracts demographics that do not represent important consumer groups. That's because we continue to allow the poolroom to be the seedy place that it is and has been for a long time. As long as the poolroom scene remains unchanged, not too many kids will take up the game.
You are right in noting that pool is not necessarily dying, but it is also failing to evolve in a way that gives it any chance for significant long-term growth in America. To change this, we must concern ourselves not only with how many kids play pool, but which kids. Until we do, the money in the game will be quite modest.