Olympic Games
The most successful sports such as NFL, NBA, Golf and Tennis have done so well mostly because they were not a part of the Olympic Games. I tend to think that cue sports entering the Olympic Games would probably do more harm than good to the sport. What has it done for handball, cross-country skiing, Equestrian, sailing, volleyball etc etc.
Sports whose primary event is the Olympics are ruled by International bureacratic bodies that usually have little knowledge of turning the game into a business. In fact the Olympic motto is the opposite. It is a kind of socialistic egalitarian fantasy. It would grant a near monopoly over the game by the Worrl Confederation of Billiard Sports (WCBS).
Also, coverage of the events at an Olympics would be very small most likely and the production would be much lower quality than what is currently seen. Olympics dilutes the events because there are so many to see at once.
9-Ball
9-Ball can be a little repetitive and short on 'big shots'. With bad position players usually go into safety mode. Still, it is a relatively fast game and quite easy to understand. It's fun to play for good potters. I think it has a good market if produced well.
8-Ball
8-Ball has great potential because the game has many strengths and it is so popular among players. Once a player starts an out, it is dangerous to revert back to safety, so many aggressive outs are attempted. These make great highlights. Most events should be edited for such highlights so as to make the players appear to have amazing abilities.
But there is a place for showing entire matches, even if that means showing some longer tactical matches. The greatest TV ratings in snooker have come from very long matches in the closing stages of the World Championships. These big event climaxes are great for live coverage so long as the audience has some familiarity with the players and the game.
Ring Game
This is a great concept. Even has an opportunity to devoped into a tournament format. eg. 3 or 4 players in a group playing 30 frames with the winner being the one with the most wins. Once his win record cannot be passed, he is declared the winner and moves into the next round.
The great advantage in having more than 2 players in this format is that it encourages great shotmaking attempts. The highlights of any match are certain to include a handful of great shots that would likely never be attempted in a 9-Ball game. This makes for fantastic highlights and 30 second promos!
The 10-ball format could be exchanged for the 9-ball format making it more likely for a single player to run 8 racks and come from behind for a classic win. Both could be tried.
The winner takes all version is also fun, but very much a game of luck in the closing stages.
Trick Shots
These events could definitely be done better. Most of the shots on ESPN are too easy. Needs more amazing and creative shots, better production and commentary. World record attempts. It can certainly be great for promos.
Editing of highlights from a longer more testing event should improve the attractiveness of the game as a competitive sport. As knowledge of the game grows, big events could be shown live for longer time periods so long as the production and event format is polished and fluent.
Snooker
There is much to learn from Snooker, but the WPBSA has had many problems in recent years. Part of the problem has been that the organization is democratic, unlike Barry Hearn's Matchroom which produces the Matchroom Snooker League, the Mosconi Cup and several other good events.
The players tend to vote in their own immediate interest, and few of them have much idea of what it takes to make the sport more profitable. Lots of infighting is the result, and lots of missed opportunities for Snooker which is the no.2 most broadcast sport in the UK. The are now represented by World Snooker which brought in LG as a tour sponsor, but failed to find as many sponsors as they had intended. A court case is underway between the WPBSA and World Snooker. One of several expensive court cases the WPBSA has had in the past few years.
All that said, their are great opportunities for the sport, but it requires appropriate administration that understands marketing.
Colin
www.hamcorp.com