I also disagree that this topic is subjective. If I handed you two cues and one had rings lifting, a warped shaft, and finish scratches and the other were pristine then it's clear that one is in better quality shape than the other one. However the one in bad shape might well be the better cue if you only knew what you were looking at.
That statement right there seems like the definition of subjective. One person might swoon over the pretty cue while another would go run rack after rack with the warped one becaues it hit solid. It's all going to depend on the customers opinion and that makes it subjective. You can tell him all you want that the banged up one is better because it uses a piloted joint and has a cored handle, but if he's a banger he'll likely choose the pretty one. If all he's looking for is to hustle rent money at the local hall he'll pick a solid cheap cue. Tools or art. If you can do em' both then you got a product.
As for your topic, I have a feeling that you already have a bullet-pointed list. You may get a better reception if you share your criteria here and ask for feedback on it instead.
Frank