What's your favorite low cost promotion ideas?

lenoxmjs said:
How do you keep the ladies from getting free drinks and giving them to their boy friends?

Most bars give only one type of glass to the ladies for free drinks. A bar here in St. Louis did it and you have these HUGE, PINK, Tropical flower decorated glasses that they put everything into. So when you see a guy with it, its easy to bust them. Would like to know how they do it in Okinowa though.
 
cueandcushion said:
For 40 years we had free ladies with a paying gentlemen. Now we are subject to sexual discrimination lawsuits for gender based pricing. Everyone that has fought it in court has lost. Soon no more ladies nights in MO. We just stopped it early BEFORE we got sued. Sad this is what is coming to this country. I read about a bar in Boston that had a 1.3 million dollar fine for having a ladies night. It is absurd. So no ladies specials here in MO or 12 other states I think is regulated now. :(

Wow... I mean WoW! I'm pretty much speechless right now...

This one place I play at is 1/2 price for ladies 24/7. I love it because my girl isn't very serious about playing but she still likes to play so I always take her with me and I don't mind paying for table time at 1.75/hr.
 
Kyros said:
Wow... I mean WoW! I'm pretty much speechless right now...

This one place I play at is 1/2 price for ladies 24/7. I love it because my girl isn't very serious about playing but she still likes to play so I always take her with me and I don't mind paying for table time at 1.75/hr.

LOL...yes these are the times we live in. The liberal lawyers want every aspect of society to be regulated. The dry cleaners can no longer have different prices for a womans blouse and a mans shirt. Great clips can no longer charge different prices to cut a womans hair and mans hair. Even though one usually takes twice as long. Soon it will be everywhere. I also read that Loews theatre chain in involved in an age discrimination lawsuit for having student rates for movies. So it never ends. Soon broke guys will be suing car dealerships so they can get a Corvette like the rich guys.

I really do think we could defend ourselves in court, but to be honest why would I want to spend 30K in order to give ladies free pool? Hate to be that blunt, but the only real customers I lost were not spending much money anyways. Most of our customers stayed after the change. Very few people are THAT cheap. Nothing is free anymore in today's world. If it is...you get sued for it. :rolleyes:
 
Promotions

Hi everyone,
Just want to say these are all GREAT ideas! I'm seriously thinking about opening my own room. There is one place to play pool around here and it's a dump. Located in a strip mall inbetween a BW3's and a Hollywood Video. Unfortunately the owner isn't interested in making the pool the main attraction. I've been going there for years and years and I couldn't tell you who the owner is, they're never there. I go there because there's no where else to go. I've recently started weighing my options for opening my own room where customer support and new business would ALWAYS be welcomed. The promotion/marketing ideas on here are excellent, alot of things I never thought about before. Thank you to everyone.
If anyone has any guidance as to where to start, I'd appreciate it. I have contacted a realtor to look into finding the space and will be starting on a business plan soon. Thanks again.
 
Whatever idea you pick, I can probably help you.
I do print / design / web work. So I can print the flyers / shirts / business cards, and design them, as well as your websites, and hosting the website too!

If you need any help with promotional ideas give me a PM
 
My Space

cueandcushion said:
I am going to give away a free session of pool to local players that add their name to my "friends" list on myspace. This will gradually add to my mailing list of emails allowing me to directly contact customers free of charge with specials anytime that pool gets slow. Just have a "myspace" discount night for half off pool for all "friends". I will let everyone know in a few months how it evolves. I am not the genius with computers so I am giving myself some time to see how it plays out.



Dated 3/1/07 Update
After less than a month promoting on Myspace and listing our Myspace page on a bulletin board we have had a noticeable increase in online chatter and kids coming into the pool room. I would highly suggest if you have a younger crowd that comes into your place to give myspace a try. Many older people have never even heard of it but with the college crowd and younger it seems to be one of the biggest forms of communication. I am going to accelerate my use of this type of promotion.

I really like the idea of using My Space. Don't know much about it right now. Would it be possible for you to tell us what your My Space name is so we can check it out? I'd also like to know which bulletin board you posted your myspace page on. I did go to your web site, it's very well done. I also googled "Cue and Cushion" and found many references to your room on My Space accounts.
You're a real asset to this forum. Thanks for sharing your ideas.
 
Free Pool

About six months ago, I started having free pool on Tuesday nights. I only require each player to spend at least $5.00 on food and/or drinks. Nothing I've tried has worked as well as this idea. Tuesday went from being my slowest night to my third busiest! I've even found that the number of people that just come in to eat or drink has increased. Proof that just having people in the place, brings in more.
This works well for me because I have a restaurant and bar. It wouldn't work well for those that don't.
 
Have any of you tried offering monthly membership for all you can play pool for a month? We have a $60 membership plan that allow player to play for the whole month and have got a good membership database. We are now considering offer people this membership if they spent $100 plus on food, drink or table time during that month. So, if they spend $100.00 on food, table time or drink in the first week or first day...they'll get free member for the whole remaining month. This will get them to come in more and spend more. Any thoughts on this ideas....I think the main goals is to bring body to the place and the rest will take care of itself....our goal is to tried and attract attention to the place and bring in more new faces.

Regards,
Duc.
 
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I started doing this about 2 months ago. Monday thru thursday ladies play free pool! All night long. So far it's worked ok I think I need to advertise it a little more:D
 
Strokerz said:
I started doing this about 2 months ago. Monday thru thursday ladies play free pool! All night long. So far it's worked ok I think I need to advertise it a little more:D

Good luck with that promotion. In 13 states now if you do this you are subject to a sexual discrimination lawsuit. We had a ladies special for 40 years and discontinued it. Here in MO the fine isnt that big which allows bars to have ladies nights if they just want to pay the fine. But bad for me since I dont have alcohol. We really learned a lot about our customer base when we discontinued the specials. Someone told me they switched from having a ladies special to a "skirt" special. Anyone that wears a skirt gets half price drinks. Eliminated the legal factor. Plus you get to see which guys are REALLY cheap if they wear a skirt to get the price! lol.

Good luck with the special. Ask your attorney if "gender based pricing" is still allowed in your state. Just to be on the safe side.

Now go make some money!!!!
 
If It Cost $10, Is It FREE ?

For the past six years, Planet 9-Ball has had a 'Ladies night' every Wednesday. For $10, they get to to play pool all night and drink Free all night (well, they DID pay the $10). It's been very successful. :)
Doug
 
cueandcushion said:
Good luck with that promotion. In 13 states now if you do this you are subject to a sexual discrimination lawsuit. We had a ladies special for 40 years and discontinued it. Here in MO the fine isnt that big which allows bars to have ladies nights if they just want to pay the fine. But bad for me since I dont have alcohol. We really learned a lot about our customer base when we discontinued the specials. Someone told me they switched from having a ladies special to a "skirt" special. Anyone that wears a skirt gets half price drinks. Eliminated the legal factor. Plus you get to see which guys are REALLY cheap if they wear a skirt to get the price! lol.

Good luck with the special. Ask your attorney if "gender based pricing" is still allowed in your state. Just to be on the safe side.

Now go make some money!!!!
Morgantown WV bars have been doing ladies nights for years. WVU is here big college crowd. I asked our alcohol control guy and he said it is perfectly legal in WV. :D
 
A great way to bring in extra revenue is to host business events. I have a company that comes in about 4 times a year. I give them a break on table time and their typical tab is about $1000.00 for the night. This obviously works well for the owner of the business, otherwise he wouldn't continue to do it. I'm making up a brochure that I will distribute to all of the local businesses. If you get one out of a hundred to give it a shot, you've paid for your expenses. Anytime you can get a new customer into your room, you have an opportunity to build your business.
Unless your tables are fully booked, giving a significant break to a group doesn't cost you anything. Of course this only works with a room that is able to offer food and alcohol.
I look forward to hearing more of your ideas.
 
cuetime said:
[...]
Unless your tables are fully booked, giving a significant break to a group doesn't cost you anything. [...]

Let's suppose the following

(1) you have significant drive-by traffic and visible sign on which you can change lettering

(2) Your tables are, say, half rented and half empty on Wednesday nights.

(3) You have the ability to get other income from patrons, e.g., from alcohol.

Every Wednesday you put a category of person on the sign, and a person of that category gets free time. "Wearing Blue Jeans" probably isn't a good choice because you'd be dipping into the patrons that are filling up the first half of the tables--the paying customers. "Nurse" might be a good category. Or "Teacher" might be. Or "ACME employee" might me. They would have to demonstrate with an ID. Maybe a Nurse driving by might even call a few nurse friends to let them know of the new-found freebee.

Here's the question for discussion. Is cuetime's above assertion really true? Is this really a win-win situation?

The airlines struggle with the same question. If they keep sending half empty planes on a certain route, it seems they'd benefit by offering the empty seats for $50 or even $20. And we know thay don't tend to do that.

I suspect the reason they don't tend to do it is that they fear the $50 fares would not really be extra income, that the existence of these cheap fares would in the future impact the full-fare group.

There's a study on monkeys where they give monkeys a cucumber slice when they complete certain tasks. [http://news.nationalgeographic.com/news/2003/09/0917_030917_monkeyfairness.html]
They're perfectly fine with this until they see other monkeys getting a grape (which tastes better) for completing the same tasks. Then the original monkeys when offered a cucumber slice tell the researchers exactly where they can put those cucumber slices.....

Well, you get the idea.

Is the "fill up the empty tables with nonpaying or marginally paying customers" idea a good idea or a bad idea?

thoughts from room owners?
 
mikepage said:
[...]

Here's the question for discussion. Is cuetime's above assertion really true? Is this really a win-win situation? [...]

Okay, rereading I see cuetime was talking not about just renting the otherwise empty tables cheap but rather about booking group events--a different issue.
 
Mike Pages suggestions.

I agree with what you are trying to do here. But I also know the typical mindset of regulars in a typical pool room.

The all have Janet Jackson Syndrome...i.e..."What have you done for me lately?"

Anytime you do one person a favor, give them a special, everyone wants a BETTER deal. They will explain to you that they are better customers than the customer you just discounted $1 so they deserve $2 discount. So you have to be careful what type of promotion you have. Any legally speaking you have to make sure you dont have any parameters that imply discrimination. Don't offer free pool to a company that only has white 40yr old males working for them. Cuetimes suggestion is probably good for many places. We don't have alcohol or hot food so for us it would not do well. We make most of our income off retail sales....so we have to be open to the general public at all times.

I am giving pool away for 1/3 price to a young couple that are getting married soon. They met in our pool room so I thought it would be a nice alcohol free reheasal party.:) They are both under 21. I will lose money on the deal but I don't care because they have been customers for several years. Plus they are bringing in about 30 of their friends. I figure I have at least the opportunity to get new customers this way. I have already heard grumblings from "regulars" when they found out I was roping off part of the room for the party next month. I informed them if they get married and bring in 30 people to play pool I will give them the same deal. :rolleyes:

I think the "fill up the tables" idea is a good one...not for free because it sends a message to your customers its not worth paying for. It creates an atmosphere that is difficult to overcome later. Hard to describe. People don't appreciate the free stuff when they have to pay for it later. They just get mad that it isnt free anymore. Making a customer WORK for a discount makes it worth more to them. If they MUST bring a student ID...they appreciate the student rate. If they MUST fill out a survey form to get free pool...they appreciate it more. We have a half price special on Thursdays if you wear one of our tee shirts. Some guys wear it religiously EVERY Thursday. Some guys forget then kick themselves knowing they could have saved $10 in one night. Some guys have made Thursday "practice night" because of the special. The customer now feels he got a better deal. Just giving away the discounts to anyone all the time tells people you are overpriced I think. Have I rambled on enough??? I will shut up now and go eat something. I think my blood sugar is getting too low. :) \

P.S. I like the airline analogy. Business wise its a great example of why NOT to give away free pool.
 
I wasn't implying that we should give away "free table time" in this post. I would liken it to a quantity discount. A group tells me that they have 30 people that they would like to bring in for a few hours. Rather than charging them my standard rate of $3.50 per person, per hour, I charge them $3.00 per person, per hour (about a 15% discount). This is in my room that is alcohol free. In my other room, which has alcohol and a full menu, I give a greater discount for obvious reasons.
I really like Cue & Cushions' idea of T-shirt night. A chance to make a few bucks off of T-shirts and free advertising.
Keep in mind guys & girls, just having people in the room brings in more people. I've seen on many occasions, when we've been very slow, people come in and see no one there and turn around and walk out. If you see a full parking lot, you naturally think something must be going on there.
Getting back to the original subject of this reply and the airline senario. Priceline.com, travelocity and others are making a lot of money selling those vacant seats at a discount rate. If it wasn't profitable to the airlines or hotels, they wouldn't be doing it. Empty seats or hotel rooms (like pool tables) bring in "0" revenue. Your cost is the same whether you bring in $1.00 or $100.00.
Granted, it's a delicate balance. I'll say it again, unless your tables are full all of the time, it doesn't cost you anything to discount table time under the right circumstances. I would rather have 30 customers paying 1/2 price than 5 customers paying full price.
Interested in your thoughts.
 
For myself, I give free drinks to ladies on Wednesday nites. Does draw the crowd a little. Free drinks for all if someone's having a birthday.
 
Be careful

hondanohito said:
For myself, I give free drinks to ladies on Wednesday nites. Does draw the crowd a little. Free drinks for all if someone's having a birthday.

That is not legal in California and not allowed under our alochol license and is cause for suspension if caught. Discounted not a problem.
 
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