Toyota is also a nice car, but those who can afford, buy a ferrari....
So what?
A year ago...it was the hottest topic on AZB?
Have you "wised-up" and stopped paying 30 bucks a chunk for the label on the chalk?![]()
I'd like to see a double-blind test between Kamui and Silver Cup, where pros used two unknown piece of chalk for three or four hours, chalking between every shot, swapping chalk every 30 minutes of play and then pausing for five minutes to submit a report on miscues, feel, etc.
They could even be invited back to repeat the experiment, this time chalking every three shots, and then again on another day chalking every five, etc.
Not saying that I think Kamui is all hype. ...Just saying that I'd be a lot happier about spending that much more money on a piece of chalk if there was some credible scientific evidence (rather than scientific theory) behind the price-tag.
Honestly I think they're the best in the planet at marketing. Someone with balls and a deep understanding of psychology knew that if they wildly overpriced it, they'd convince people it's a premium item and therefore worth it.
If they priced it at $5 a cube, changing nothing else, it wouldn't be even a fraction as successful. And at that price point I bet they'd still have made a nice profit.
I fundamentally disagree with this on a couple levels.
On the personal level I know Mr. Hiraoka from Kamui and I believe with every fiber in my being that he honestly has tried to come up with better chalk. I have had a few discussions with him about quality and process and I feel that he is a kindred spirit when it comes to questing after the best product that can be built. This is why I have consistently railed against any insinuation that Kamui is playing us all for suckers and selling snake-oil.
Then again I also believed Lance Armstrong didn't dope. But I never had a conversation with Lance either.
On the business level, yes it's true that price affects perception but there is a barrier where it gets ridiculous and people simply don't buy into it. And I believe that $25 chalk which was the original price fits this category. You can't simply repackage ordinary chalk and charge $25 and expect to have long term success with that gimmick. Kamui as a brand intends to be around for a long long time. My gut feeling is Mr. Hiraoka would not bet the reputation of his company on this ploy.
That said I do believe that some of the marketing has been over-the-top and elitist, i.e. you have to play good enough to understand this chalk...type of tone. I find that to be offensive and am not sure that it was from Mr. Hiraoka. This chalk reduces defection is another claim? OK, proof?
So ultimately I disagree that it's a marketing gimmick. Those are intended for short term turn-and-burn gain, not long term presence. I do think that it's a really risky thing to put out such a product at such a premium price because it opens the door for many competitors to come in at much lower prices and simply make the same claims. For example I could envision some company repackaging some generic chalk and making all the same claims as Kamui with the idea of moving just one container load before everyone figures out that it's nowhere close. And of course there is the fact that anyone can reverse engineer it and come in at a lower price.
Tweeten Deluxe anyone? $2 a cube.
Lets reverse test the theory. Sell me a case for 5 dollars and lets see what happens!:grin:
This is why I don't sell $4000 cases. I sell cases that no one can say are too expensive for the performance they get.
I have to admit I was SHOCKED to see the chalk priced at $25. I mean I knew about it a year before it came out but I would never have expected it to cost $25 a cube.
That's pretty ballsy to do that, whether it's worth it or not. I will give that much to Creedo, Kamui has balls.
On the personal level I know Mr. Hiraoka from Kamui
What you described isn't really scientific. It would be personal opinion, but I guess you could apply the scientific method to the study. It wouldn't be that hard to look at the amount of friction each type of chalk induces, as well as possibly a mechanical arm to hit a shot over and over the exact same way each time. Take note of how many strokes each chalk takes until a miscue. Take measurements and see which chalk allows cueing further from the center than the other. Etc etc.
If you just asked one player then yes it would be nothing more than personal opinion, but if you asked a large number of players, and asked them a large number of times on different occasions, then it would be impossible to dismiss it as coincidence if one chalk got a statistically significant number of favourable reviews compared to the other, while throughout the experiment the entire set of players were deprived of any personal knowledge about which chalk they were using, as would be the case in a double-blind test such as I proposed. You don't need to use robots to make it scientifically credible.
Perhaps Mr. Hiraoka can shed some light on the price? Can you email him for some sort of justification, and perhaps include a link to this thread? Many prospective buyers need some sort of explanation,,,