It is the uniqueness of the item that adds to its appeal and that there is a limited supply of that specific brand.
But make no mistake, a carefully crafted, expertly executed cue build is not by accident or easily accomplished.
And the more precise the workmanship and final assembly, the better the outcome of the appearance and stroke.
Meticulous workmanship aside, the choice and selection of materials, as well as distribution of weight components
all constitute variables the cue maker must contemplate and make sure weight balance and consistency is achieved.
The last thing people want to consider is that the price reflects time, labor, materials, shop costs, overhead, administrative and production expenses, insurance, taxes, inventory costs, breakage during production, advertising, and markup. A exquisite custom cue involves many hours to create. Ask any widely heralded cue maker how long it takes to complete the cue. If you see the detailed progress photos on my last cue Bob Owen made for me, you’d appreciate how long it took to cut and inlay hundreds of Pau Lau Abalone in alternating dots and diamonds rings. And he had to discard almost as many as he used because the Pau Lau would crack and chip during cutting and placement. Plus the many hours of CNC programming he had to do for my design since it’s a one of a kind.
So what a man’s time worth……certainly as much as any wood craftsman would charge. And the materials expense
which is not insignificant. And how much profit should one derive on the final product. This isn’t an item you buy from
a 3rd party and flip. This is a one of a kind start to finish creation. $40/hr…..$50/hr…….$75/hr…….$100/hr……what is
the amount to charge. When you understand there is a difference in craftsman skills, you can understand why prices of
cues vary and often there is a long waiting list for new cue orders. So somebody is doing something right and buyers
appreciate the difference. What’s the wait for a new Southwest Cue? Hercek? Folks, we’re talking more than a decade.