Not all cues are the same but any decent cue will do the job. Shane and his Cuetec R360 proves this.
With hours and hours of playing with it he shoots well with it. From my understanding it is an off the shelf version as well. Schon, Viking, Action, Duffrin and Mcdermott all are production cues and they all play different. The advantage to playing with a custom cue is what made me start building my own cues. Back in the late 80s I had every production cue and could not find one that "fit" me. So in high school I started making my own cues (horrible playing) and started changing things here and there to make the hit feel like I wanted it to. The smallest things make the biggest difference and it took several years to get what I wanted, but I have it. For me the biggest eye opener was when I had a Hurricane sneaky pete made with a steel joint....it was a thinner steel joint sleeved over black linen. It had more of a straight taper instead of the long Muecci taper. That was around 95 maybe? After I hit the first ball with it I knew what I wanted in a cue. With a custom cue builder you generally get someone who can relate to your issues with the way your production cues play. For playing on bar boxes and banging stay with the production cues. Bar boxes beat up cues pretty bad and you really don't have to move the cue ball as much on them as compared to big tables. I still have my old brass jointed Viking that I used to play with back in the 80s so I am not bashing or hating on production cues. I am just saying if you can't find a cue you are in love with talk to a custom maker. I tell most people to let me see what we do to their cue to make it more to their liking before spending money on a custom. Case in point is most people dont like the way Schons play from the factory anymore and say they hit too hard and they can't get english out of it....the fix is to retaper the shaft and they are happy. Custom is not always the fix.