Why Doesn’t WPA, Matchroom or BCA Get On The Phones?

zetetikos said:
What's the advantage of getting in on the ground floor for the companies? They can invest later when it the ROI makes sense. ...
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They might be able to negotiate long-term title rights to an event if they get in early. Kind of a gamble, though, and they would have to be convinced of the upside.
 
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