Many pool players have seen the light on this point, recognizing that pool remains in the gutter in the eyes of many, but as a group, pool players aren't sufficiently united to change their image. Matchroom is doing everything in its power to make the pro players more respectable, but it won't be until they are all on board that the mission can be accomplished. Publicly embarrassing instances like Thorpe throwing a tantrum on a public stream and Appleton throwing a tantrum at a pro event still plague our sport's image. Jeremy Jones and Earl threatening each other during a Bonus Ball match was another example of how pool players don't care how they are perceived.
We'll know pool has turned the corner when the players police themselves. If one gets out of line in a way that disgraces their sport, the others should take loud and public exception.
It's well known that while golf was on the rise, Arnold Palmer himself approached some of the players that weren't living up to the image he wanted pro golf to project. Similarly, legendary baseball player Joe DiMaggio was known to get in the face of those who disgraced baseball. In pool, we could use a few who put pressure on others to live up to a code of conduct that would best serve the sport.
Pro pool players, as a group, are making some strides in making themselves more respectable. Once upon a time, snooker players had to learn to project a new image and they succeeded, so one must believe it's possible.
Gambling will always be part of pool, and that's not a problem, but the countless pros who live in denial about the need to project and maintain a better image for the game's sake have and will continue to obstruct the process of getting pool's image out of the gutter. As Peter, Paul and Mary said "When Will They Ever Learn?"