For next year, I'd like to suggest that this tournament be held in the Los Angeles locality.
PoolSharkAllen said:For next year, I'd like to suggest that this tournament be held in the Los Angeles locality.
NYC cue dude said:jay, what worked almost 20 years ago, I could only wish would be viable today. Pool's popularity amongst the countries general population has dropped to the point that getting any media, either print or tv coverage is a near impossibility. One only has to look at how the ipt was all but snubbed after the vegas event. Espn covered pools largest payday by adding thorsten's victory to the "top 10 plays" of the week. 15 seconds, big deal.
Ill also add that although the odds of this event continuing are not high, we arent giving up yet and we still have some ideas that might prove pivotal.
Ill also agree with jay that the event belongs on the east coast and although im flexible on many things, location isn't one of them.
Rg
JAM said:Media in America does not seem to respond to pool-related events. A good example is when the IPT held a multi-million-dollar tournament in Vegas, and not a mention in the national press about it.
JAM, to the best of my knowledge, Deno is not a PR expert.
Sponsors don't go for pool anymore, like they did in the days of Steve Mizerak. American beer companies have a commercial out with Kobayashi heralded as the hot dog champion, advertising their beer. MasterCard sponsors hot dot-eating champions today, but wouldn't even touch pool: http://www.youtube.com/watch?v=oz57jWsiNDk
We don't know this to be fact because no one is putting time and money into pool PR.
I hate to say it, but maybe to put pool on the map, a major news media incident needs to occur, like when Tanya Harding, et al., attacked Nancy Kerrigan. Ice skating as a sport took off big time in popularity after that incident.
Ice skating was already doing quite well before Tanya and Nancy
Lou Figueroa
NYC cue dude said:I think there is some merit to what has been said about marketing. But at what cost.
You are right -- PR costs time and money. My only quibble was that you originally made a connection between the lack of support for your event and a lack of interest. I believe the interest in 14.1 is there, but you have to work and spend money to get it.
Ps. Of course the media was alerted. They DON'T care!!!!!!! not even a little bit. Not sure if any of you are on dragon promotions mailing list, but there were perhaps 2 dozen press releases leading up to this event. They automatically go to all the regional media, news and sports channnels!
PoolSharkAllen said:A better approach might be for the tournament organizers to CALL the media, news and sports channels to tell them about the pool events that are occurring and give them the results too. And invite them to send a reporter or tv crew out to cover the event.
jay helfert said:Those who remember the L.A. Opens of the early 90's may also remember large crowds in attendance. As many as 1,500 people for the Friday and Saturday night matches. How did this happen?
Well what worked for us was literally doing EVERYTHING! And I mean everything. We started with the regular PR and advertising in the billiard media. Then we got a list of over 300 pool related businesses in a 200 mile radius of Los Angeles. We sent flyers and discount coupons to all these locations. In the larger establishments, I personally put up posters and gave a few passes to the employees to help get the word out.
I hired Dave Thomson to do PR and he contacted all the local media. No fewer than five local television stations had us on their evening news, and two of them did features from the event. Thank you Dave. We spent $15,000 in media advertising in the local newspapers. A one-eighth page Ad in the L.A. Times was over $3,000 alone. But the two days it ran, the phone rang off the hook.
We were in all local newspapers up to 50 miles away with at least one Ad. And finally, I faxed the daily results to the Times and two other major newspapers and they ran them for us each day. Yes, I had to spoon feed it to them, and call the sports editor in advance and woo him. But, lo and behold, IT WORKED!
So it can be done. It just takes some money and some effort. Bottom line, the events did not make money, because we just spent too much. There was major added money along with the other expenses. But the "gate" saved us, $77,000 alone at the 1992 L.A. Open. If not for that, we would have taken a real bath. Our total nut was nearly 130K.
I even went so far as to put up posters on telephone poles and other places near the Burbank Convention Center where the event was held. Every little bit helps. I am a firm believer that you must spend money to make money.
This is no way meant to be criticism of anyone else's event. It is just a chronology of what worked for us in getting media attention, and thus good attendance. It can be done. There are people out there who like to see skillful athletes in any sport.