In the current Thread here on AZ, about who's the best Commentator, there are some pretty interesting links utilizing snooker and comedians. Idea/Within your TV progam, create a funny commercial related to your sport. You'll be getting revenue from the advertiser for the 30 sec spot plus help the America public warm up to our culture, its a win/win. Humor is powerful. Take a look at Jam and Scaramouche's links, they were FUN.