I am a hunter/target shooter. I reload my own ammo. Back in the day a person could handload his own ammo to exact specs/tolerances with the components of his/her choosing to make better loads for their guns than the ammo companies could. Now, ammunition companies have in the past decade or so come out with better ammo, even using premium hunting and/or match bullets in their loads. Assembly-line machinery is better (this being due to computers and robotics) and the ammunition companies desire to provide better ammo to the sportsman has increased. IOW, it's all good for hunters and shooters now!
I think the same thing is starting to happen in the pool industry with cues. Now I'm not gonna stand here and say that any production cue is going to be a collectible piece of art or anything as stupid as that. What I am going to say is that I think some production cue companies (and others will surely follow) are starting to produce cues that PLAY better. Several examples would be Schon cues, Mezz cues, Cuetec R360 cues, and the Lucasi Hybrid cues. I've hit balls with all three of these cues and the ones that I used were very good-hitting cues. I will go as far to say that I wouldn't be ashamed to tell ayone if one of the aforementioned cues were in my case.
Now that being said, with the large numbers of custom cuemakers in the world (not to mention the butt-loads of them here in America), if you tested cues from ALL the cuemakers, you could probably find one that hits better than your basic R360, Hybrid, etc. But how many are you actually gonna get to try before you are ready to buy a cue? Or how much is that custom gonna cost you compared to the production cue just to obtain maybe a slightly better hit? You gotta add it all up and see what the best solution is for YOU. As hit is subjective to each individual assessing it, buying a cue of ones liking is very much the same situation. What may be gold to you may not impress others, and vice-versa.
If you're thinking of buying a cue the best advice I can give you is to decide on a maximum amount of dollars you can spend and TRY every cue that you possibly can in (or under) that price range.
Maniac