From your statement, I don't see that.
He didn't say 'any increase', according to you, he specifically quantified the increase. However, that still leaves the important question of what that quantification means.
Again, relativity plays a big part. 4 out of 4 is a lot different than 4 out of 104. "By 4" with no context doesn't mean anything.
Hyperbole does not make for a trustworthy opinion. Some are putting a lot of trust in a quote they can't seem to place in a proper context.
OK, for semantics sake, let's try again.
Perhaps he was meaning 4 fewer times than he would have were he using different chalk. for the duration of a given tournament. If that is 4 out of 200, or 4 out of 2000, it is still 4 fewer times. When every shot counts, 4 fewer times is four fewer times. Does that definition please the court?

It really doesn't matter, because those of you who feel so offended by this product will come up with whatever reason you like to argue the point. I'll grant you this thread has been more civil in it's debate than previous threads, for the most part. Still, it baffles me that there is so much hostility towards this product. (One that I haven't tried yet, either.)
If you don't like the price, that's cool. I don't like the price of lot's of pool equipment. That doesn't mean I'll come on here and proclaim that it cannot possibly be worth the money, even though I hadn't tried that particular product for myself.