The ABP thread got me thinking, and these are some of my thoughts and ideas on the subject. They are by no means conclusive, or the only way to improve pool. But, they are food for thought.
Most people are sheep. Most don't like to hear that, but it's the truth. They are always looking for a leader. Just the fact that they want a leader proves they are sheep. They are willing to go where they are led. So, how do we lead them to pool?
Few like change, so we can't just all of a sudden throw a bunch of pool matches on t.v. and expect people to watch it. They won't. They need to be led to it.
Most people never even think about pool. So, the first thing you have to do, is get them to think about pool a little more. The proven method to do that is t.v.. But, not matches or tournaments, not yet anyways. You first have to make them want to have matches on t.v. So, you get the main pros to start doing commercials. (I don't know how to go about doing that, but it needs to be done) Tasteful commercials, not promoting pool, but showing pool. This currently is being done to a very small scale, and it is helping the leagues grow. You show pool as something that people do, and that it is an acceptable and fun thing to do.
Then, you up the commercials, still selling whatever product, but you start showing some pool skill in the commercial. Then, after that goes on for a while, you start having the now recognizable pros with some skill doing a little banter about another pro during the commercial. You get the people interested in seeing a matchup between these two guys.
You don't just throw it in the publics face, you lead them a little at a time. Pretty soon, you have them going in the direction you want them to go. That is, interested in seeing a pool matchup.
Now, once you are actually going to show a matchup, you have to teach the public something about the game. This is where the announcers are paramount. Two pros playing looks boring as can be. Too many easy shots. The non-playing public needs to be taught just how hard it really is to make it look easy. The announcers need to be able to keep it exciting for the public even on the easy shots. They need to talk about what it takes to get from point A to point B with the cueball. How much skill it actually takes, and just how special these guys really are.
Again, people want to be led. If the announcers, just for example, where to talk a lot about the P stroke required to make that shot. Pretty soon there would be a lot of talk about what a P stroke is, and how so-and-so is better at the P stroke than whats-his-name is. Thereby getting people interested and talking about pool. After some time, you actually have people watching pool, getting into it, having their favorite players, ect.
During this time of getting face and name recognition, there can be spots that also show a little of the personal side of the players. You have to make them "part of the family" so to speak. People want to have a personal interest in people that they follow. Whether it be to love them, or hate them.
Once the public is interested, the money from the sponsors will naturally follow. It takes time to build, and there has to be a plan. To get it where it should be might take the better part of a generation of players. But, then you are at the end goal. Right now, the way things are being done, the end goal will never be achieved. No one is leading in the right way IMO. Right now, the ABP is trying to reach the end goal overnight by dictatorship. That is a sure way to kill what they are going for. People want to be led, not dictated too. One way gets you what you want, the other way gets you enemies.
For a current example of what I am saying, look no farther than the show "Dancing With The Stars". Do people really give a darn about the show? NO! BUT.... they have been led to believe that they do, so it gets pretty good ratings. When people are told enough that they should like something, a surprising amount of people will actually start to like it. No matter how stupid is seems to some of us.
So, to sum it up, you first have to get people to know pool is out there. Then you have to get them a personal stake in the people that play it. Then, you have to get the matches going. Then you have to teach the people how difficult it really is to play that good. All the time telling the public how great it is that they actually get to see this! Pretty soon, you have people invested in pool mentally, you get a good following, and then you get the big corporate $$$$$.