Old thread, but a good one. Here's my $0.02...
I think the dress code is a great idea. The truth is, the dress code serves as a discriminating filter to keep certain kinds of people out...
THUGS and TRASH.
It amazes me how short-sighted and foolish previously successful businessmen can be at times. When the times get tough, they become lax with their standards to appeal to a wider customer base. I haven't seen that work at all.
I've seen it put a few pool rooms out of business.
I know for a fact that more people stop patronizing a business because of the presence of thugs than the number of thugs who are permitted in. For example (not an actual figure), for every one thug becoming a regular, you are likely to lose 2 regular customers.
Those items banned on his list are all huge red flags. They as symbols of culture, behavior and more. The 30 - 50 year old crowd, you know - the people with MONEY and JOBS, often family people; when they see the sideways hats, the pants hanging all the way down to the thighs, the wife-beater shirts....they begin to search for somewhere else to be. They just don't want to be around that. They don't even want to SEE that stuff. They also know what comes with those symbols of a particular culture (drugs, crime and violence). People have a RIGHT to associate or not associate with particular types of people.
It's these people that spend money and support a business, not thugs. Chasing after thug money is extremely foolish. These hoodlum types don't spend much. It may appear on the surface that they are heavy drinkers and would use a lot of table time...but that's not the case. They don't spend a lot. At least not enough to cover the "expense" of them being there. Being that their presence runs off huge numbers of classier, more mainstream customers. They tend to loiter a whole lot more. Are they really spending that much? Just because you see them with a beer all the time? They might have two the whole night. Meanwhile, they take periodic breaks from pool playing to go out to the parking lot to take a hit (get high for those who don't know).
Discrimination, stereotyping, prejudice? Damn right! These punks absolutely do bring problems to pool rooms. They dirty the place up. They damage the equipment and pool room. They cause fights and violence. They are generally rude with no manners. They attract the cops, which is something no establishment with a liquor license wants. They are also an increased risk and liability.
Reputation? Hell yes. Word spreads like wildfire. Especially these days with Facebook and text messaging. Doesn't take but a few short communications amongst friends that a place is now thug-ville and they won't be back - ever. The thugs come and go. It's the good customers that once lost, are extremely difficult to win back. Once an establishment is tarnished...it's hard to get back the old reputation. Often, it requires the place close down for a while, and come back with a new name. Possibly renovations too. Convince people to give it another try.
I've seen it myself a few times. I speak from experience. I talked to literally a couple hundred hard core regulars (people who been regulars for over 15 years), and they all would say the same thing. They don't like the crowd that's now in the pool room. They moved on. Ultimately, the room's clientele is replaced by thugs. It is then that the owner gets the results of the experiment. And tragically, they find out that the thugs don't spend as much. Nor as they loyal or steady. Finally, the room closes down and that's that.
Some people in this thread took offense and responded in a bitter way. Probably because they dress the way the dress code in this thread prohibits. While these people may not be thugs, that's just too bad. If you don't want to be looked at like trash or a thug, don't dress like one.
What is the big deal anyway?
What exactly is so difficult or unreasonable about jeans, t-shirt and sneakers? That passes the dress code for this Gold Crown room. That's quite casual. It doesn't say no short-sleeves, mandatory collar, no jeans, no untucked...that would be a typical dress code. Like for an upscale club. Based on that, it's obvious that the owner of this pool room is trying to keep the scum out. Not burden the customers with a true dress code.
It gives him the ability to go up to a thug and tell them to leave. When they ask why - he can cite the dress code. No dress code, what will he say? These thugs aren't going to alter their dress and style in order to be able to patronize that pool room. They will just go elsewhere. Their clothes and their look is an integral part of their drug using, criminal lifestyle.