Pool Campaign

Oh , the only way for pool to become mainstream is to reinvent it and rename it.

:)

They did that with the IPT, and Bonus Ball is trying to do that now. ;)

I'm not so sure that is the direction to go on, but it is an interesting concept. Time will tell... :grin:

Data is lacking in pool as far as advertising it. Let's say Tuesday nights at 9 p.m. Eastern Time is the best time slot for a livestream match, based on statistically significant data. This would be beneficial to livestream folks.

League shooters might get all their pool info from InsidePOOL magazine, as a hypothetical, and so companies targeting that demographic would have their money better spent advertising there.

If there were a data bank that had all of this in one place, the pool board consisting of various walks of life in the pool world woudl be able to utilize this to promote pool in the most cost-efficient and effective manner, much like a political campaign does.
 
Also, unfortunately, most leagues have matches starting at 7pm on Sunday-Thurs. This leaves Fri and Sat night as the only open evening time slots in which pool players would likely be interested in watching pool.

There's a reason most popular shows on TV air Sun-Thurs and not Fri and Sat. There's just too many other things to compete with. Pool wouldn't stand a chance, and league players aren't going to stay home to watch instead of play.

You see, that right there is a good piece of data, one which could be, and should be, utilized by livestreamers. :wink:

I tend to try to think achieving things, rather than take the defeatist attitude. Sure, pool is scaled differently than a political campaign machine, but the concept of the political campaign machine could be applied to pool. If everybody takes the attitude that it's doomed already, based on its history, before it starts and they don't want to participate or contribute, then I must agree that pool doesn't stand a chance in any campaign.

If, however, there were a group of like-minded folks, each with a different expertise, that pooled their resources together, something could happen. It may not be on the scale of the PGA, but it would be a start in the right direction.

Nobody heard of an Obama 20 years ago, but look at how things can change when people work together and build on each other's resources.
 
I was curious as to where you stand on this issue JAM, concerning who the governing body should be. Pros or a separate entity or both? In the past Pros have made (in my opinion) poor choices concerning their own fate, albeit they were being led/influenced by Mackey.

A board made up of people in the industry and pros will never be truly equal. The person with the money will always have the biggest voice.
 
I was curious as to where you stand on this issue JAM, concerning who the governing body should be. Pros or a separate entity or both? In the past Pros have made (in my opinion) poor choices concerning their own fate, albeit they were being led/influenced by Mackey.

A board made up of people in the industry and pros will never be truly equal. The person with the money will always have the biggest voice.

This is an *excellent* inquiry. My opinon, based on what has transpired to date in the pool world, the board should be made up of a cross-section of pool entities. Here's a few that come to mind:

  • livestreamer
  • tournament director
  • referee
  • pool print media member
  • industry member
  • custom cue maker
  • production cue company rep
  • league rep
  • female pro and male pro
  • mathmetician
  • public relations person
  • legal counsel
  • treasurer to manage the books
  • clerical person to produce professional correspondence
 
I think it would take someone extremely influential to head up a group of sophisticated marketing people to bring pool back into the mainstream again. Therefore, I think it's highly improbable, if not impossible.

I saw on 60 Minutes how people are now working 80 hours per week in the U.S. and considering that to be a normal work week. They are addicted to their mobile phones, ipads and laptops. Husbands and wives are texting each other from one room to another in their homes. There's barely enough time for their multitasking on their electronic devices. This population of people is growing fast and they no longer have the time nor the inclination to take the time to do things like play pool.

I see that as an unstoppable train at this time.
 
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This is an *excellent* inquiry. My opinon, based on what has transpired to date in the pool world, the board should be made up of a cross-section of pool entities. Here's a few that come to mind:

  • livestreamer
  • tournament director
  • referee
  • pool print media member
  • industry member
  • custom cue maker
  • production cue company rep
  • league rep
  • female pro and male pro
  • mathmetician
  • public relations person
  • legal counsel
  • treasurer to manage the books
  • clerical person to produce professional correspondence

I agree with this and I think it could work so long and everyone in it is given a separate and equal voice. The problem that arises most often in these scenarios is when cue maker "X" doesn't like the way things are going and says he will pull his sponsorship if the board doesn't do things his way.

It is essential to pick people who understands and agrees that the main agenda, the only agenda is building something for the future of billiards. Not sales, not fame and not power. All of that is the by-product of building a future for the sport and that's how in needs to be treated.

The shortsightedness of the past has been the downfall I think. Everybody expects things to be successful right away. It takes time to build something that will last. How many events have you seen that the players were lucky to even be paid at all? They try to work everything to a zero balance and that leaves nothing to put towards growth.

Ok , I'm getting off my soap box now.
 
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Being a realist isn't being a defeatist. Again comparing it to Obama, he was backed because people believed he could win. They were being realists, how many other candidates were passed up? Were they being defeatists because they passed up these people? I think not.

Even in campaigns with huge amounts of volunteers, do you think they would have received the amount of volunteers for *insert any random name here*?

Even on a volunteer level people will look at what they are getting out of it in the long run.

Obama put in personal work to get noticed before people started flocking to volunteer for his campaign. What has pool done to warrant the attention of volunteers? So far they've told ESPN to F off, cheated a huge tournament years ago, let a convicted felon run a huge pool tour that flopped, not paid the US open top finishers(and other tournaments around the country that didn't pay as advertised), and now most recently, have given 4 or more start dates on a new league which can't even manage the construction of a small scale project.(yes the construction project is small scale speaking in relative terms of commercial projects)

I understand these were actions of individuals and organizations, but they still remain the distant past and current status of pool.

I love pool and would love to volunteer to help it grow, but even as a pool player I have to ask "what will change" and "why should I help?"

So besides the answer "pool is a great game" or "I love pool," what would be the point of promoting pool on the scale of a political campaign?

Also being a realist, if streamers know league players are playing Sun-Thurs from 7-12ish....then they come home, get to bet so they can work from 9-5.....when would they stream their content and expect to get viewership? If I'm someone interested in investing in advertising, why would I invest in stream at 1am, or one showing on Friday night when everyone is out doing other things? There are far better ways to advertise that would be seen by an exponentially larger number of viewers more willing to spend money than die hard pool players/fans.

I've said it many times before, one of pool's down falls is, ironically, its accessibility. Leagues offer the run of the mill C/D player to come out and have a good time. You don't see people playing in leagues of other professional sports. (obviously there are football, baseball, hockey, etc leagues, but they are in the minority, there are many more spectators than participants)

If pool were played on a lesser scale "casually," it would likely be help on a higher pedestal by the joe schmoes of the world.

So back to my original question.....people had a reason to support Obama(even if they were volunteers), and they were very real and noteworthy reasons.

What real and noteworthy reason is there to support pool?

There are different kinds of pool enthusists, those who enjoy social pool, professional players, industry members, cuemakers, league shooters, weekend warriors, instructional teachers, authors, journalists, tour operators, tournament promoters, et cetera, et cetera. Each one of them has a financial interest in pool, whether socially or professionally.

Take this forum, as an example. If there were a way to categoritze the topics here, one could quickly ascertain which topics garnered the most hits, aside from the flame threads, of course. :D

Interestingly, when it was relayed that Scott Frost was accompanied by a big Samoan to meet that Ohio card player--can't remember his name--at a pool room, the hits kept coming and coming and coming. It seems there was more interest in this than what was the latest racking device or cue tip or aiming strategy.

Pool has a story to tell, and it ain't getting told. We can all sit back and watch pool circling the drain, but I choose to do something different. I choose to take a different approach, and I am. :smile:

Many people, by the way, volunteer, with no expectation of any money in return, for something they believe in, i.e., Occupy Wall Street, Tea Party movements.

I believe in pool. While others sit back and enjoy the pool ride on the merry-go-round, watching the same scenery go by, I'd rather compete in the pool NASCAR race and see how fast I can make something happen. :cool:
 
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I agree with this and I think it could work so long and everyone in it is given a separate and equal voice. The problem that arises most often in these scenarios is when cue maker "X" doesn't like the way things are going and says he will pull his sponsorship if the board doesn't do things his way.

It is essential to pick people who understands and agrees that the main agenda, the only agenda is building something for the future of billiards. Not sales, not fame and not power. All of that is the by-product of building a future for the sport and that's how in needs to be treated.

The shortsightedness of the past has been the downfall I think. Everybody expects things to be successful right away. It takes time to build something that will last. How many events have you seen that the players were lucky to even be paid at all? They try to work everything to a zero balance and that leaves nothing to put towards growth.

Ok , I'm getting off my soap box now.

Best post in the thread! :)

I'd like to hook up with those who think they are game-changers. ;)
 
I think it would take someone extremely influential to head up a group of sophisticated marketing people to bring pool back into the mainstream again. Therefore, I think it's highly improbable, if not impossible.

I saw on 60 Minutes how people are now working 80 hours per week in the U.S. and considering that to be a normal work week. They are addicted to their mobile phones, ipads and laptops. Husbands and wives are texting each other from one room to another in their homes. There's barely enough time for their multitasking on their electronic devices. This population of people is growing fast and they no longer have the time nor the inclination to take the time to do things like play pool.

I see that as an unstoppable train at this time.

Wait until you see my "pool app." :cool:

It is true that people spend more time on their digital devices. Maybe pool needs to figure out a way to target this demographic. Maybe short video snippets of great pool shots with cutesy names, like the "Impossible Dream."

I'm hopping off the train and jumping on my own pump-car and see how far I get. You know what they say about there's three types of people in this world: those who make things happen, those who watch what happens, and those who wonder what happened. ;)
 
Something else I notice a lot in these discussions, everyone is talking about how to change the game or the rules or the atmosphere to make people play pool again. I don't think any of that matters much.

The one reason that the movie TCOM created a resurgence in pool was that it made pool the cool thing to do again. It was time. I think these things run in cycles. The movie itself was just the spark it needed to take hold again. It was time.

The slow times are about weathering the storm and being ready when it comes back around. Now is the time to start rebuilding the industry so that we are ready but not reliant on the fate of fads. The cycles should be a boon for the industry and sport but not it's lifeblood.
 
I read snippets of the first 10 or so posts, then I had enough, and had to put my two cents in.

Pretty much any political campaign, large or small, conservative or liberal candidate, is simply about manipulating numerous voting blocs into thinking that the politician cares about them and therefore will end up doing something for them or fulfilling some need they have.

For some voters it is simply Transactional: "If you vote for me, I will ensure you can still get welfare and will not be forced to go out and get a job and support yourself. I will make sure college students in disadvantaged neighborhoods (read:Democrat) have access to low interest loans and are not held to high standards in college admissions."

For some, it is Inspirational: "Oh man oh man. This guy is awesome!! He's going to change the world!!! I'm gonna vote for him so I can feel I am somehow contributing to the betterment of the human condition, without actually having to make any effort myself!!" (This is much the same as someone who buys a hybrid vehicle, which costs MUCH more in energy resources to produce, feeling better about themselves because they are "helping the environment."

In other words, as they are currently run today, political campaigns are about very smart people taking advantage of greedy people, gullible people, and desperate people.

I understand where you are coming from, the idea of a database that identifies pool players, like one that identifies Democrats, a la Obama's campaign. The difference is that the databases upon which these campaigns run are pre-built, and the members of the database opted in before they ever knew there was any possibility of targeted advertising. I GUARANTEE you Facebook would not be as big if any large percentage first 500 million people to join up saw any advertising whatsoever.

As an IT person and a studier of social technological trends, building a new database targeting pool players is not plausible. Not enough people will not give their information to a database to be shared by numerous billiards vendors, tournament promoters, bar owners, etc. We all get enough spam as it is.

This might work if someone could get with Facebook and use their algorithms to identify pool players and target them with advertising, but there remains the main problem of pool.

Nobody is playing it anymore.

As sad as that is, it's true. For guys it's a lot more fun (and economical) to sit home and play Madden 2014 with your buddies, drink cheap beer and liquor, and have a good time. The only time these guys go out now is to meet women. Businesses recognize that and cater to the "date crowd". Business lease space is getting more expensive, so filling up that space with pool tables is cost prohibitive, as pool tables simply do not earn enough per hour.

The only way pool will make a resurgence is if somehow inflation is slowed, American production skyrockets, and there is money everywhere, and the young people don't have to watch every penny. Good luck with that in today's political climate.

Sorry to be negative, but pool had it's heyday in a time period where T.V. wasn't really even started yet, and there was a not to do to occupy the time. team sports were not really successful yet, and the American Male had little choice of where to go to hang out and be a man with his buddies.

The combination of team sports, video games, and social interaction through both the internet and personal electronics (instead of live and in-person) has effectively killed pool in America. It still survives in Asian countries where economic forces haven't quite created an electronics-swamped middle class yet...

Again, sorry to be a Debbie Downer. Pool is just not cool enough to Americans to do more than hang on by its fingernails.

The only reason politicians can reach millions of people and communicate their message with these databases you speak of, is that these databases can be used to tell 100 different lies, to a million different groups.

You would think the world would be more transparent because of the internet, but it allows politicians to say a million different and conflicting things to a million groups, and to be able to get away with it because the advertising is so targeted that you are only saying "Thing A" to a very specific group of people that are already predisposed to believe "Thing A" already.

Russ
 
Leaders

Obama has dedicated his life to
being a celebrity. From the very
beginning he has worked toward
this vision of himself, fashioning
himself into something the sheeple
would follow. He has been very
successful.

Until the pros are ready to lead pool
and it's players forward, nothing is
going to happen. I can easily think
of ten ways the pros could easily
promote and publicize pool. But they
don't. If the very people who stand
to gain the most from broadening the
appeal of pool aren't willing to make it
happen, why should anyone else?

Maybe these are harsh words but those
who stand to gain the most should be
using their celebrity to achieve the
desired results. Apparently the pros just
don't care!

If my ideas are wrong just ask Obama,
or closer to home "The Black Widow".
 
If my ideas are wrong just ask Obama,
or closer to home "The Black Widow".

These two people are celebrities for two different reasons.

I will call a spade a spade. Jeanette Lee's appeal has absolutely nothing to do with pool, other than the fact that she is extremely attractive, exotic looking, and she is seen bending over a pool table, which appeals to the lascivious nature of pretty much every guy in the world.

Yes, she has won the world championship (I think), and she's won some tournaments on the women's tour, but honestly, almost none of the "regular folks" out there are aware of it. Almost all non-players think she is the best female player out there right now. And that was a very long time ago.

In today's marketing environment, a woman who has achieved a decent level of success in her field, as long as she is drop dead gorgeous, and is aware of and is willing to market her sex appeal, pretty much has a career for exactly as long as she can maintain her looks. If a woman's looks begin to fade, she will need to resume her place at or near the top of her field. That is the harsh reality of it.

I'm not trying to be mean or anything here, but I've talked to a lot of people who express that Jeanette Lee has done a lot for pool. I'm not so sure. I know she has definitely done a lot for Jeanette Lee, but when it comes down to it, I am not sure if any more people have started playing pool or have bought more pool products because of Jeanette.

I give all the credit in the world to Jeanette Lee for exploiting whatever gifts she was given. She had the drive, talent, determination, and competitiveness to rise to the top of pool. I give her credit for recognizing that she is very attractive and she's worked hardly physically to maintain that..

If someone knows of what Jeanette might be working on that brings new players into the game, I am all ears. Personally, I think Jeanette is very good at making herself appealing to the already established pool fans.

Let the fireworks begin.

Russ
 
President Obama plays to win. He's the Competitor in Chief. Check out this cute article ---> Obama Plays to Win.

Whether shooting pool, reading to children or working to raise his bowling scores, President Obama cannot contain his competitive nature. :thumbup:


Holy Moly!! I was just gonna let this thread go, but I actually followed your link and read the entire article, and...

While it certainly is a "cute" title, I do wonder if you read the whole article, or if you just snipped a line or two appropriate to your (no offense) obvious fawning over the Prez?

This article is a NEW YORK TIMES writer writing, in no uncertain terms, that Obama is kind of an egotistical know-it-all, who thinks he does everything better than everyone else, even when actual results do not show that to be the truth.

All conservatives should really read the article. Given that it is by a NYT writer, I found it terribly entertaining!

Russ
 
Holy Moly!! I was just gonna let this thread go, but I actually followed your link and read the entire article, and...

While it certainly is a "cute" title, I do wonder if you read the whole article, or if you just snipped a line or two appropriate to your (no offense) obvious fawning over the Prez?

This article is a NEW YORK TIMES writer writing, in no uncertain terms, that Obama is kind of an egotistical know-it-all, who thinks he does everything better than everyone else, even when actual results do not show that to be the truth.

All conservatives should really read the article. Given that it is by a NYT writer, I found it terribly entertaining!

Russ

Bottom line, with all that "egotistical/know-it-all" attitude, success was achieved.

This is *exactly* what pool needs: SUCCESS!

I don't care of the article was about Donald Duck. My point is that the structure of Obama's campaign contributed to the success of the end goal, which was the presidency.

People sometimes think pool pros are know-it-alls with big egos. Maybe that's why they can run a package on a field of green. It's all in their attitude, positive thinking, self-confidence.

In pool, whether it is Donald Duck or Barack Obama, if something can be emulated or taken away in the form of a strategy, I'm all for it. :thumbup:
 
...Again, sorry to be a Debbie Downer....

You are not alone, Russ. There are many Debbie Downers in this pool world. :grin-square:

That could be why it's got one tire in the mud. Until somebody or something is willing to promote a new platform for pool, nothing will change.

I won't be asking, "Who moved my cheese?" Rather them hemming and hawing, I'd rather sniff and scurry. :wink:
 

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