You know, instead of constantly asking this stupid question, why not acknowledge the significant investment made project to date, give them your financial support if you like the product or flame away on a forum if that is your thing. But, enough with the ignorant questions that have obvious answers.
It is a business, not a charity. If there is not a reasonable expectation that there will be a return on their investment, they will stop investing.
Do you think they put "X" amount in the bank and said "spend this and when it is gone we are done"
Good god people.. This is no different than any other business proposition.
Make an investment, expect a return.
Risk - Reward.
Free market capitalism.
It's hard to keep up with who is pro-bonus ball, anti-bonus ball, or on the fence. I am more pro-bonus ball....but I will rib them a little from time to time.