Streming Free or PPV?

I have commented several times on what is needed for pool to be successful in the US. It needs a pool czar like Barry Hearn here in the US. What was done for snooker in the UK could in theory be done here in the US. It will take leadership and lots of capital a finally corporate sponsorship. The ideal corporate sponsor is beer brewers. You have to create real stars so when SVB walks into a pool room everybody even the once every six month player knows who he is.

The future is the asian market, all those chinese are not going to be golfers. There is so much content in media these days that the only thing that will make pool compelling is much bigger prize funds and the stars this will create. San Miguel beer in the Philippines sponsors pool tournaments. No stars no eyes on the content no sponsors. Pool and beer are a perfect fit. It will take someone that is upright and not a scammer like Kevin T. to turn pool around with some serious money to grease the skids. The beverage marketplace is very crowded and one thing is for certain pool players are beer drinkers. Pool players don't drink Chardonnay and eat Brie after playing a spirited set of Nine Ball. After the game it's Miller time. What pool needs is mo money and lots of it. When you win a world championship you should a half million dollars. Now that would breed some excitement. It's all about the money period. There are some real fine pool players that have made millions playing poker, there has to be a way of getting these games to cross pollinate. This is a game for high rollin bad boys not choir boys and thats the way it needs to be marketed and after all that woofing, wagering, battling it out and taking down the cash one get's thirsty and it's Miller time.
 
If pool had a guy like Hearn to be the only leader they might get online betting on pro pool. He is tough, puts the rules out there, and if you don't follow them you get fined and get to sit for awhile. Do something like dump and your out for good. Then you would get sponsors. Johnnyt
 
"Free" is a trap best avoided. If you use a free internet service like Facebook, you are not the customer, you are the product and your information is being sold to their real customers who are other corporations.

And when a company charges too little for their product (e.g., puts their streams up on YouTube for free rather than charging for it), they 1. make it less likely that they will stay in business which, if you're a customer who likes that business, you should not want, and 2. drive down the price expectation that consumers have for that product, harming other businesses.

In short, beware "free" and unrealistically cheap products, including free streams. Nothing is really free, and usually you hurt yourself in the long run when you choose "free."
 
Just a quick note about advertising on streams:

The top five Derby City Classic 2013 videos on youtube.com have generated more than 161,000 views. That's just the top five videos out of dozens -- total views of all DCC2013 videos is probably more than 250,000. Those are some serious numbers.

The "most viewed" video (Eberle vs Orcullo, 14.1 Final) had 46,000+ views...and not one advertisement. Simonis "sponsored" the stream but I don't think Simonis was even mentioned during the 2+ hours.

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Regarding having the pros out among the public selling pool: absolutely necessary. But the pro has to have the personality for it, and sadly, most don't. Those who do have been able to extend their careers (e.g. Janette Lee, Mike Massey, etc.) but current pros don't think about the future. (BTW, that's not a criticism of them; most people focus on today and don't think much about tomorrow. It's just human nature.)

The TAR YouTube channel has almost 2.5 million views. 1.2 million of those came in 2013 alone. So basically the numbers from 2007-2012 were doubled in one year. There is something there. Whether anyone cares or will pay for anything for it is a completely different story as a million views a year in the grand scheme of YouTube is still small. But someone is watching pool on Youtube.

One of our videos is the first podcast with Shane and Efren. That match was sponsored by OB so the podcast has an OB logo overlayed throughout the whole podcast. It has 58,000 views in 10 months with no promotion. Its just there.

The 2013 US Bar Table 9 Ball final has 302,000 views. Its been up a year on Friday.

Yes I have monetized the channel to show ads and no it doesnt make much money at all. But looking at the numbers now it is something that I never pushed to sponsors. Its a vey interesting situation. I have some ideas on what things can be changed or modified to improve things for streamers, viewers and sponsors/advertisers.

The key is efficiency, being cost effective and a few paradigm shifts in how things are done. As always the devil is in the details and execution with the resources at hand.

Someone is watching this stuff on YouTube.

Edit to add: in 2013 17.8 million minutes of video were watched on the TAR channel. I dont know what that means but its something to think about. My guess is the Inside Pool channel dwarfs that as JR got on the YouTube bandwagon early. Someone is watching this stuff.

2nd Edit: I was right. the IP channel has 30+ million views since October 2007.

I'll be damned how you turn any of this YouTube stuff into money aside from the Adsense partnership but its a positive sign to me in an industry badly needing anything positive.
 
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Regarding PPV.

The market is stagnant. I have done more PPV than anyone in the industry. The numbers year over year are flat. The bottom line is very few people will pay anything to watch pool.The ones that do are die hard and I love em. They made some great pool happen that will be around for a long time.

Finding a way to do free streams or very low cost membership based set ups is the only way I see it growing. But then how do you finance the productions in order to build the audience to the point it gets the numbers?

Its a fascinating problem that has had me thinking for years.

But always lurking there in the shadows is the fact that quite simply pool is boring as hell to watch even to the people who play it. Making them have to watch it live just makes it worse. But then if it was easy it wouldnt be so fun to beat your head against the wall trying to solve it.
 
I'll be damned how you turn any of this YouTube stuff into money aside from the Adsense partnership but its a positive sign to me in an industry badly needing anything positive.

Yeah, Adsense isn't even nickels and dimes. The best way is to pre-sell the advertising (sell the advertiser to have a commercial in the match from the git-go) but that's water under the bridge for existing videos. About the only thing you can do with existing videos is splice in commercials. If you do a fade-in/fade-out around the commercial it will appear seamless and professional to the viewer.

Maybe offer "spliced-in" advertising on the existing videos as an "added value" for an advertiser to come on board with the new videos. But the key is that the seller has to have a 30-second ad that he's real excited about. He's got to believe that his message will really make his product top-of-mind among pool players.

How much is 1.2 million views worth? I don't know; how much do you need assuming you can get 3 or 4 advertisers? As a starting point, 1.2 million views is worth $12,000 using a $10 cost per thousand (CPM) price (middle of the road CPM; TV network prime time costs a lot more ($25+) and local cable costs a lot less ($5). But considering that there isn't any "wasted viewer cost" (they're all pool players) I think a CPM of $10+ is more than fair.

The other concern is that the players have to agree that there will be scheduled "ad breaks", like a one-minute break after every 3rd rack. Sorry guys, every major sport has to put up with it. Michael Jordan hated commercial breaks in basketball but he understood where the $$ came from.
 
I think the boredom issue is the killer.
The money is NOT what prevents me from watching any given stream.
Six bucks is nothing, forty is something but I'll pay it for the best.

But sometimes I pay my forty and missed an entire night of the TAR match
and just chose to go shoot instead, or do whatever.
And on nights I watch, I usually can't just sit quietly for six hours straight.
I'll multitask, or turn it off and then return later.

I think streams need to be packaged with bells and whistles,
and live events need to be kept short and have as much variety as possible.

I'll tune out if Shane is whomping some dude 19-9 in ten ball, and I know
the rest of the all-around happens tomorrow and the day after.
I won't tune out if you fit the entire all-around into a single evening of play,
and the 1p commences right after the ten ball (which means shorter races).
 
But always lurking there in the shadows is the fact that quite simply pool is boring as hell to watch even to the people who play.

I dunno, tens of millions of people obsessively watch sports that tens of millions of other people think are the most boring things ever: soccer/football, baseball, golf, fishing, etc. When it comes to sports, the cultural support is more important than its inherent qualities, IMO.
 
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