in my furniture industry, "marketing" is taking a new definition. it is no longer feasible to spend $10K-$100K per show, especially when the buyers can't afford to attend and/or they have no credit to order. instead, they are pulling out of the shows & redirecting that savings as promos/discounts for the buyers. they use their team of sales reps & monthly eblasts, which costs them nothing - win/win.
where is the bulk of OB Cues's customer base?
in the 3 halls in my city, none of them televise pool. ever. but they have at least 5 flatscreens showing golf, football, Nascar, news, etc. (and i'm real sure that they have no OB signage.)
what if yáll figured out a way to get the "free streams" into the pool halls & in front of the regulars, who would rather be playing than sitting at home watching & paying? you could multiply your exposure by 20X-50X. while also introducing everyone to the Pros & events (only 10% can barely name 3 pros & 1 is The Black Widow).
discounts & commissions for sales/referrals (with a special code on your signage) wouldn't hurt either.