No name change needed.
The problem in changing the name is that I think Gene has already "forged" the name, PERFECT AIM. Gene has already established his brand and changing that NAME would require a major marketing effort that would not justify the improved DVD sales (IF ANY)
The name PERFECT AIM has been established already to a GREAT EXTENT. Pool is a small, sub-culture and will most likely remain so and Gene is connected to PERFECT AIM for life.
Personally speaking as far as earnings are concerned and product sales are concerned, I think Gene's full (in person) lesson of PERFECT AIM is the more effective way for him to profit and not DVD sales. In most pool DVD sales, a lot of what is attempted to be communicated, is sometimes not made completely clear and that creates a whisper of discontent sometimes bellowed and that creates more confusion to prospective buyers.
Gene likes to travel and while the FULL in person lesson costs more than a simple DVD, you get what you pay for. I think GENE is a better instructor of PERFECT AIM than he is a DVD creator. Also, DVD's are often re-sold at discounted prices, further depressing the creator's earning potential.
The Full in person Perfect Aim lesson is FAR MORE VALUABLE than any DVD sale for the consumer.
On top of all of this GENE is a TOP, TOP PLAYER, with the ability to answer practically any student's questions and guide that student to improved play by quality one-on-one instruction.
JMO.
JoeyA
The problem in changing the name is that I think Gene has already "forged" the name, PERFECT AIM. Gene has already established his brand and changing that NAME would require a major marketing effort that would not justify the improved DVD sales (IF ANY)
The name PERFECT AIM has been established already to a GREAT EXTENT. Pool is a small, sub-culture and will most likely remain so and Gene is connected to PERFECT AIM for life.
Personally speaking as far as earnings are concerned and product sales are concerned, I think Gene's full (in person) lesson of PERFECT AIM is the more effective way for him to profit and not DVD sales. In most pool DVD sales, a lot of what is attempted to be communicated, is sometimes not made completely clear and that creates a whisper of discontent sometimes bellowed and that creates more confusion to prospective buyers.
Gene likes to travel and while the FULL in person lesson costs more than a simple DVD, you get what you pay for. I think GENE is a better instructor of PERFECT AIM than he is a DVD creator. Also, DVD's are often re-sold at discounted prices, further depressing the creator's earning potential.
The Full in person Perfect Aim lesson is FAR MORE VALUABLE than any DVD sale for the consumer.
On top of all of this GENE is a TOP, TOP PLAYER, with the ability to answer practically any student's questions and guide that student to improved play by quality one-on-one instruction.
JMO.
JoeyA
Chef Jeff has been in marketing for 34 years & I've been in advertising sales off & on for quite a few years myself.
I don't think anyone is actually saying that Gene should change the name because it's not 'perfect' & I don't think anyone is demanding anything.
It's about increasing Gene's DVD sales. There is a perception of the buying public that if something is overstated there must be something wrong with it. It's not about common sense or anything like that.
It's even been shown that people buy more often if there are sevens in the price. Like even $9.77 vs $9.49 or $977.77 vjust s $950.99
In the old days, people did not trust men wearing brown & many today still do not trust those with beards.
The title Perfect Aim implies that it is just another aiming system or method, which it is certainly not & that requires & wastes much time explaining that.
If a better name that more appropriately fits what it actually is can be found then it would most probably increase Gene's sales.
I think that was the intended point.
Best to ALL,
Rick