I really don't know, and I must leave the marketing side of the game to the proprietors and companies that do business in the industry. My career was in finance, not in marketing. I am a pool fan, not a person doing business in the pool industry.
The only view I do have is that for the game to grow, the number of people who play it must also grow, and my sense of things is that a strong pro pool product will not be enough to trigger greater participation in the sport. For this reason, I feel that improving the culture of the pool hall and finding a mechanism to introduce young people to the game and motivate them to play it are important. I also feel that pool pros must project a better image to become attractive to the masses.
Pool's biggest long term issue has been its failure to attract the demographic groups that advertisers are most trying to reach. Golf may be able to attract Cadillac and Rolex as sponsors, but pool, over the years, didn't dare even dream of reaching significant out-of-industry sponsors. If pool's reach can grow, that can change, and the challenge for those trying to bring pro pool to the next level is to make that happen. If pro pool's reach grows, it will be a much easier sell.
