While it's true that Matchroom presents pool more professionally, with better venues, better playing arenas, better tables, and better commentators, I think that 9 ball being more popular is the bigger issue, and the reason is worth considering.Or maybe that 9 ball is just more popular and more professionally presented by Matchroom.
Why Nine ball is more popular
When it comes to rotation pool, 9-ball is the game that the world knows, but the simplicity of following may be its biggest selling point. Nobody understands better than Matchroom that giving the public a game that is incredibly simple to follow is fundamental to selling it. Matchroom already succeeded with snooker, which is even easier to follow than nine ball, and people who don't play it watch it because it's so easy to follow.
That's why nine ball is and will remain more popular than ten ball, which asks viewers to accept a) call shot, b) money ball doesn't count on the break, and c) choice to pass or play after opponent pockets a ball unintentionally, all of which are foreign to them. Nobody suggests that ten ball played this way isn't a great test of cueing skills (of course it is!), but the game as played caters to the diehard fan, not the casual player or the non-player.
What Might Happen
Could the viewing public learn to love this version of ten ball? It's certainly possible, but I think the Bonus Ball experiment validated that people neither want nor have the patience to learn a new flavor of professional pool, no matter how interesting that flavor is, and Bonus Ball was both interesting and incredibly challenging).
I've been hearing from pro players for twenty-five years that ten ball was going to replace nine-ball as the primary competitive brand of rotation pool. It hasn't happened yet. It's not impossible, but it seems unlikely. I still see awfully few people in the poolroom that ever play ten ball and there are many who have never even heard of ten ball. When we start seeing a lot of people playing the version of ten ball being sold in the CSI/Predator series (meaning two short races with a spot shot shootout tiebreaker), we'll know that this kind of pool is catching on. We shall see.
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