I dont know about "fixing pool", it doesnt seem to be broken.
There is often talk about how pool needs another movie like The Hustler or The Color of Money to act a a catalyst to renew interest in the game or how big name sponsors need to fund tours and tournaments. I believe a viable road map has already been provided.
We all have seen how the UFC has taken a fringe sport and turned it mainstream. Much of their success stems from that first season of The Ultimate Fighter and because of that success MMA training facilities have sprung up everywhere and its become a mainstream sport. Exactly what everyone lamenting the death of pool would like to see.
I think if a league such as the APA or BCA would to invest similarly pool could benefit greatly as a whole. They could have some of their top league players come to live in the house and train with some top pros serving as the team captains. Strickland and Shaw would make for a great first season, IMO. They could have the weekly challenge matches highlight some of the other non standard cue games as they test their cuing abilities for prizes and team advantages. Then they could have a season ending MC styled event where the players are competing for prizes, pride and maybe a sponsorship of some sort or another.
I believe the idea has merit and would love to see it.
I'm not sure the analogy is accurate, much as I wish it were. Despite its less-than-savory reputation in some circles, it's historically been considered a gentleman's sport (not sure it's a sport, but that's another discussion). In fact, in college I used to go to a hall named Gentleman Jim's in Minneapolis that was in a fairly seedy part of the city. Seedy and gentlemanly, a Jeckyll and Hyde sport. If we're talking about pool in the U.S., not a great combo. We are becoming a colliseum/gladiator culture, if we're not already there. If not that, we're a couch potato culture that will throw up a corn hole game in the backyard for family get-togethers to play between innings or halves for an investment of less than $50.
As far as cornhole on TV is concerned, it's like a particular Seinfeld episode quote: "Why are they watching it?" referencing the 'Show About Nothing.' "Because it's on TV," said George. People will watch anything if they can relate to it, even in the most menial way. Pool requires an ongoing investment of time and money if one doesn't own a table; or, an upfront investment of table cost plus space/room to house it. I had a room built specifically for a table. Unfortunately, way fewer people can relate to that.
Much as I hate 60 minutes, I think the SVB/Shaw thing is a start and will ignite something for at least a short period of time. But if aspirational income is a driving force for those old enough to make that conscious decision, the current risk/reward benefit does not justify the investment. There are other issues I've thought about writing this, but I don't want to do a thesis. I love the game and am just getting back into it after decades. Played my first tournament a couple weeks ago, an open 9 ball tourney, it was awesome. Will do more. Would love to see popularity skyrocket and make this a popular past-time (sport?).