So this to me is a big deal. I’ve said for years we have to get deep pocket sponsors who aren’t connected to pool that want to be connected to it. We haven’t had that since camel dropped out in the 90s.
I don’t know how much they are investing at this point but I’m glad to see a company like Budweiser wanting to get connected to the game. That’s the only way to me you will get the payouts up.