2009 Los Angeles Open

AuntyDan said:
Thanks for the detailed answers. The once thing I'm confused by is this. I assumed you wanted to have the 50% investment capitol before you book anything? Or do you just want people to promise they will invest IF you are able to guarantee a suitable place and time?

I do not know your personal history promoting events, perhaps you can share some of it here?


Thanks again Aunty. If you read my post #12 you will see that I don't want any money from anybody until I have a location and a date. All I'm looking for now is the verbal commitment.

Let's see my personal promoting history. Have you got a minute or two or three.

1987 - Peter Vitalie Invitational at the Biltmore Hotel in downtown Los Angeles.

1988 - Southern California Open at the Elks Lodge in Santa Ana, CA

1988-91 - Hard Times Billiards in Bellflower, CA - various major pool tournaments.

1991-94 - Bicycle Club Invitationals - Bell Gardens, CA

1992-93 - Los Angeles Open 9-Ball Championship - Burbank, CA

1993-2007 - U.S. Bar Table Championships in Reno, NV.

1995 - California Pool Tour (ten events in ten cities)

1996 - Bicycle Club WPBA tourney (Allison's first win here).

1996 - Hollywood Park Million Dollar Shootout - Inglewood, CA

1997 - Northwest Open - Coeur D'Alene, Idaho

1997-2008 - Jay Swanson Memorial - San Diego and Los Angeles

2000-2001 - Los Angeles Billiard Expos - Burbank and Inglewood, CA

2000-2003 - Hard Times Jamborees - Sacramento, CA

2008 - Hollywood Billiards - Hollywood, CA - various events

I'm probably leaving something out, but you get the idea.

The total number of events I've promoted is around 60 at last count. That does not include small monthly tournaments or the fifty plus major tournaments I served as Tournament Director or co-TD on.
 
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P.S. Women will not be barred from playing in this event, unless it is by the WPBA.
 
I dont have much to invest, but wouldn't mind putting in some volunteer work if you need it and the dates are right.:)
 
Jay,

I think it would be awesome if you can get this going. Please let me know if there is anything I can do to help out. I'll try not to mis spell anybody's name this time around:wink: .

hilla
 
You gottas love Jay...

"I need you to invest, your probably gonna lose, i'm going to lose more, but what the hell lets get it on!!!!!"

if that isnt full disclosure I dont know what it is.

But Jay isnt a salesman, he is a tournment promoter, same thing you might say??

Nah, A real salesman would have pitched it like this:


"Were gonna lose our asses on the gig but, were gonna put ourselves in a spot to gamble big, take down the rail, bust who ever we can and that will more than offset any costs/losses of the event. So how can you lose? Go grab your check book and lets get this ***** started!!!"

I rest my case, check is in the mail.

and that is why I have a fleet, :thumbup:
 
For me

That's a big chunk of time for me but I might come if I get an invitation. I hope you're not going to make it an invitational.
 
AuntyDan said:
I do not know your personal history promoting events, perhaps you can share some of it here?



auntyDan,
I will share my experience with one of Jay`s tournaments.I sent my entry fee for Los Angeles open in 1993.Later my plans changed and decided to cancel my trip.I called Jay few days before to let him know that I will not be able to attend so that he can give that spot to some one waiting to enter.I did NOT ask for the return of my entry fee.But he himself volunteerd to return the money and sent the check to me as soon as it was possible.That speaks volumes about Jay.:cool:
 
jay helfert said:
Okay here's the deal. I want to produce an All Around event in Los Angeles next year. I feel like men's pro pool needs something. There is a complete lack of quality events for the top men to play in. I mean, after the U.S. Open and DCC, what's left. There are a few good 25K added events put on by Mike Zuglan, Shannon Daulton and Mike Janis, and that's about it. Then you have the regional tours with two to five thousand added events, with the Seminole Tour being the lone exception.

I want to produce a Major tournament in Los Angeles with major prize money. I'm talking $60,000 in added money. It would look something like this.

Bank Pool - $225 entry fee - Limited to 64 players - $10,000 Added
With a full field, first prize would be $7,500

One Pocket - $325 entry fee - Limited to 96 players - $15,000 Added
With a full field, first prize would be $15,000

Ten Ball - $425 entry fee - Limited to 128 players - $25,000 Added
With a full field, first prize would be $20,000

Plus a $10,000 bonus fund that is distributed to the top three players overall.
$5,000 to first, $3,000 to second and $2,000 to third.

It's possible (but highly unlikely) for one player to win $47,500. I wouldn't be surprised if someone wins over 30K though. And several players may win 10K or more.

The entire event would last nine days, with the first five days devoted to Bank Pool and One Pocket. The last four days would be Ten Ball.

I'm projecting an overall budget of $100,000 to stage this event. I would be willing to put up $50,000 of my own money. I need another 50K to pull it off. I am looking for 25 partners to put up $2,000 each. They would each own 2% of the gross revenues the event brought in. Of course someone could buy a larger share. It is basically one point for $1,000.

Now for the risk assessment on this investment. YOU WILL PROBABLY NOT MAKE ANY MONEY! And neither will I. The best case scenario is realistically we break even or make a small profit. And the worst case scenario is you may get back only half your investment.

Projected income is as follows:
Live gate - $40,000 to $80,000. I'm looking at all day passes of $20. And a season pass of $120.

Exhibitor and Vendor income - $15,000 to $30,000. Ten foot booths that rent for $750 each.

Registration fees - $5,000 to $7,000. It all depends on how many players we get in each event.

Hotel rebates - $0 to $10,000. Totally a factor of what I can negotiate. Bottom line, we must get the ballroom for free based on room rentals.

Sponsor income - $1,000 to $20,000. Again dependent on what can be negotiated.

Table rental income - $3,000 to $6,000. This for after hours play on the sixteen tournament tables.

DVD sales - $10,000 to $25,000. There is a cost factor on this, so it is not gross income. Whether I produce the DVD's or have an outside company do it, we will get a piece of this pie.

So as you can see, the worst case scenario is that we all lose some money, me more than anyone else. I don't mind losing a few dollars, but I sure don't want to blow twenty or twenty five thou. The best case scenario is that we all make a few dollars, and put on a helluva event. NO ONE is going to get rich off this one!

Each investor gets two free passes to the event. That's it, sorry. We need that gate! All investors will get a full accounting of all expenses and all income. If it comes in under budget, the left over money will be considered as income. If it goes over budget, that is on me to make up. The investors still own their full shares. All investors will receive their full accounting plus a check within thirty days of the conclusion of the event. Supplemental income on DVD sales will be paid in quarterly intervals.

Investors will not be expected to do anything other than invest their money. The actual organization and conducting of the event will be up to me. Of course if any investors would like to help in some capacity, that would be a welcome bonus for all concerned. We will need personnel manning the box office, the doors and at the tournament proper. The fewer hired workers, the better the bottom line.

Okay first question. :)

What can I do to help?
 
mtdsports said:
A West Coast DCC.........you are def. on to something here.
Jay has stepped up to the plate many times to promote pool in the west coast. It makes me wonder what the pool scene would've been like out here without guys like Jay Helfert, Richie Florence and Fred Whalen.
 
Gambling

Nice business plan Jay!

A few more thoughts for your consideration:

LOCATION: Announcement of the hosting location WAY IN ADVANCE is a must. Many hotels book these type of events 1-3 years in advance. The location must be have all of the amenities, especially playing the tournament under the same roof, restaurants etc.

GAMBLING: If you want spectators with money to spend, you should consider having a betting line on each match. If that is not legal, you should promote gambling between individuals and if that is not legal, you need to have some form of gambling, perhaps only available to the specators and non participants.

ADVERTISING: Lots of advertising 8-12 months in advance.

TOURNAMENT DAYS: Tournament play should start on a Saturday at 12:00 Noon and end on a Saturday, thereby allowing travelers to not miss more than a full work week. Travelers can use the first Friday or Saturday morning for traveling and the last Saturday and or Sunday for getting back home.

PRINTING: Posters should be designed WAY in advance to advertise the event. Utilize AZBers for design help- it's cheaper that way and there's some real talent and great perspectives here. Distribute the FULL COLOR , 11 x17 posters throughout the country. They may become collector items. There are some AZBers who have large format printers that may be able to print the FULL COLOR posters for FREE. If not black & white 11 z x17 laser prints are available CHEAP from Kinkos and they can be printed from any one computer to virtually any FEDEX KINKOS in the country. Kinkos can also print full color posters. Pool officiando volunteers could collect the printed posters from the local FEDES KINKOS and distribute to the local pool halls, saving postage, shipping and handling. 11 x 17 is a GREAT standard size easily printable on most black and white or color printers.

VOLUNTEERS: Not only should you ask investors to volunteer their time but you should also consider asking any and all TRUSTED pool persons to help with organization and production. AZBilliards is an oil well of talent and labor available for free in most cases where they can volunteer their time and efforts. Materials might be an unavoidable expense.

TOURNAMENT SHEETS: Decide on the size you want. 36" is the WIDEST that the tournament sheets can be, but they can be as long as you want as these printers are ROLL PRINTERS which print off of a continuous roll of paper. Incorporate some nice graphics/logos for the name of the tournament and sponsors into the tournament sheets. Determining IN ADVANCE, how large you want these layouts is important in the overall design.

JoeyA
 
Fatboy said:
You gottas love Jay...

"I need you to invest, your probably gonna lose, i'm going to lose more, but what the hell lets get it on!!!!!"

if that isnt full disclosure I dont know what it is.

But Jay isnt a salesman, he is a tournment promoter, same thing you might say??

Nah, A real salesman would have pitched it like this:


"Were gonna lose our asses on the gig but, were gonna put ourselves in a spot to gamble big, take down the rail, bust who ever we can and that will more than offset any costs/losses of the event. So how can you lose? Go grab your check book and lets get this ***** started!!!"

I rest my case, check is in the mail.

and that is why I have a fleet, :thumbup:

Number four! :wink:
 
Grady said:
That's a big chunk of time for me but I might come if I get an invitation. I hope you're not going to make it an invitational.

Grady, this is NOT an Invitational! Each event will be open to the first people who put their money up. I know we will get some 'B' players but we need them to fill the fields. More money for the 'A' players.
 
Voodoo Daddy said:
What can I do to help?

Number one, buy one share. I have four investors so far. I will not try to take this on with less than 100K in the bank. Unlike some promoters, I ALWAYS pay off!
 
JoeyA said:
Nice business plan Jay!

A few more thoughts for your consideration:

LOCATION: Announcement of the hosting location WAY IN ADVANCE is a must. Many hotels book these type of events 1-3 years in advance. The location must be have all of the amenities, especially playing the tournament under the same roof, restaurants etc.

GAMBLING: If you want spectators with money to spend, you should consider having a betting line on each match. If that is not legal, you should promote gambling between individuals and if that is not legal, you need to have some form of gambling, perhaps only available to the specators and non participants.

ADVERTISING: Lots of advertising 8-12 months in advance.

TOURNAMENT DAYS: Tournament play should start on a Saturday at 12:00 Noon and end on a Saturday, thereby allowing travelers to not miss more than a full work week. Travelers can use the first Friday or Saturday morning for traveling and the last Saturday and or Sunday for getting back home.

PRINTING: Posters should be designed WAY in advance to advertise the event. Utilize AZBers for design help- it's cheaper that way and there's some real talent and great perspectives here. Distribute the FULL COLOR , 11 x17 posters throughout the country. They may become collector items. There are some AZBers who have large format printers that may be able to print the FULL COLOR posters for FREE. If not black & white 11 z x17 laser prints are available CHEAP from Kinkos and they can be printed from any one computer to virtually any FEDEX KINKOS in the country. Kinkos can also print full color posters. Pool officiando volunteers could collect the printed posters from the local FEDES KINKOS and distribute to the local pool halls, saving postage, shipping and handling. 11 x 17 is a GREAT standard size easily printable on most black and white or color printers.

VOLUNTEERS: Not only should you ask investors to volunteer their time but you should also consider asking any and all TRUSTED pool persons to help with organization and production. AZBilliards is an oil well of talent and labor available for free in most cases where they can volunteer their time and efforts. Materials might be an unavoidable expense.

TOURNAMENT SHEETS: Decide on the size you want. 36" is the WIDEST that the tournament sheets can be, but they can be as long as you want as these printers are ROLL PRINTERS which print off of a continuous roll of paper. Incorporate some nice graphics/logos for the name of the tournament and sponsors into the tournament sheets. Determining IN ADVANCE, how large you want these layouts is important in the overall design.

JoeyA


Thanks Joey for the advice. Most of this I pretty much know about already.
I do plan to start on a Saturday and end the following Sunday, nine days total. As far as gambling and making a line, it won't happen. This is L.A. baby. I don't want to have my tournament shut down. If spectators want to gamble among themselves, I have no problem with that.

I would like some large Tournament Sheets though. I need one for 64 players and two for 128, all Double Elimination. I'll enlist you to make them for me. OK?

And you can come and play too Joey. I did say there is a One Pocket division. :)
 
Jay

I wish you all the best in this event. Its a big event to produce. I am not in a position to be an invester but I will try to find one for you.
If you need any help at all I would be more than willing to help out. My only concern would be making sure I learn more from you about putting on quality events as I would like to one day promote events like this one.

A few questions..

Would your nine days cover two weekends??

I know that you said no amateur events at this one but would you offer
discounts for bulk ticket sales to some of the leagues in our area? Or use
the strong SoCal leagues to raise funds?

Would this be a casino location event?

Have you have had any local companies provide sponsorship in the past? I would be curious as to what the packages would be for them.

Do you think that there would be anytype of "gala style" meet and greet
with the players? Could be a profit maker and a great promotion.
With SoCal having so many Celebs needing to make appearances and many here actually play pool I think it could be a great event. Perhaps
at Hollywood Billiards.

Good luck again
Frank
 
jay helfert said:
Thanks Joey for the advice. Most of this I pretty much know about already.
I do plan to start on a Saturday and end the following Sunday, nine days total. As far as gambling and making a line, it won't happen. This is L.A. baby. I don't want to have my tournament shut down. If spectators want to gamble among themselves, I have no problem with that.

I would like some large Tournament Sheets though. I need one for 64 players and two for 128, all Double Elimination. I'll enlist you to make them for me. OK?

And you can come and play too Joey. I did say there is a One Pocket division. :)

Perhaps you two can match-up at the event too ;)
 
frankncali said:
Jay

I wish you all the best in this event. Its a big event to produce. I am not in a position to be an invester but I will try to find one for you.
If you need any help at all I would be more than willing to help out. My only concern would be making sure I learn more from you about putting on quality events as I would like to one day promote events like this one.

A few questions..

Would your nine days cover two weekends??

I know that you said no amateur events at this one but would you offer
discounts for bulk ticket sales to some of the leagues in our area? Or use
the strong SoCal leagues to raise funds?

Would this be a casino location event?

Have you have had any local companies provide sponsorship in the past? I would be curious as to what the packages would be for them.

Do you think that there would be anytype of "gala style" meet and greet
with the players? Could be a profit maker and a great promotion.
With SoCal having so many Celebs needing to make appearances and many here actually play pool I think it could be a great event. Perhaps
at Hollywood Billiards.

Good luck again
Frank

Thank you Frank. Like I said I will need all the help I can get at the event. Probably a staff of 12-15 people will do it.
I love those pre tourney events also, but they can be a big headache and very time consuming to prepare for, especially with "celebrities" involved.

If I can raise enough money in advance I may throw something for the players the night before it starts. It will run from a Saturday to a Sunday, nine days total.

We will offer discounted tickets to leagues and league members if bought in bulk in advance. Team Captains could give one each to members of their team to be used on any day. Maybe a $20 ticket for $15. I can't make the discounts too big, because we depend on the gate.

Another thing I've done before is to distribute $5 OFF coupons to poolrooms and billiard supplies. They can be redeemed at the box office on certain days. I can also distribute these to league players.

Right now, my first priority is to come up with 50K, plus the money I'm putting up. After that I will seek out a location. It could possibly be held in a local casino if the details can be worked out. I want it in L.A.! That's where we can draw a crowd.
 
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