A Letter from Barry Behrman...anyone share the same opinions expressed here?

I also think pool needs a format change. In poker you enter the tournament and they draw numbers for table assignments. Its every man for himself and pretty barbaric.

The ring game format where one player from each table goes to the next round is as cut throat as it gets. You place 3 fighters in a MMA or UFC ring and only let one out as winner! I would pay to see a match like that Gracie and company trying to escape with their balls in-tack. Pool could use this type of drama and shot making. The crowds for ring games are always huge at DCC and exceed those of the one on one matches!!!

just a thought!

Kid Dynomite
 
Pool has to fulfill the 4 basic principles of Marketing ...

The 4 "Ps" of Marketing

I doubt that the current promoters/pro players/pool fans can agree on any 3 of the four listed below.

Product (Pro Players? what game or format?)

Price ("how much is this going to cost the buyer, how much is the seller going to charge?)

Promotion (High profile PROfessional ORG... costing $$$$$ and who will pay?)

Place (Venue-distribution-medium)


Oh yeah... who is interested in purchacing this product? TV.... >???< not a chance. TV is already is overloaded with REAL PROfessional sporting organizations. Why bother with a young sprout like POOL?

Pool has to have a much better product to sell. If pool isn't interesting to the younger generation, it will eventually die out.
 
I think everyone here shares the same sentiments as Mr. Behrman that it would be great for pool to be as popular outside the Philippines as it is inside. The thing is, in the Philippines, there isn't nearly the competition from other sports as there is here in the US. Especially when it comes to attendance to the events.

The Philippines have the 12th most populated country in the world at about 92 million people. If you total all of the stadium capacity in the country for all other sporting events, it totals 309,000. In Illinois alone, which has a population of about 13 million, the stadium capacity for sporting events, not even including public school facilities, is about 1,053,000. Less populated states actually have more stadium seating per person than more populated states, so for the discussion's sake, we'll be conservative and use Illinois as an average for the entire US.

Roughly, per person, the Philippines have less than 4% of the sports stadium seating that the US has, so to have a fair shot at making pool as popular the US as it is in the Philippines, you might have to start by eliminating 96% of the stadium capacity in the US for all other sports. :D
 
ESPN (as loathsome as they are) isn’t to blame for the lack of interest in America for pool on TV. People routinely compare the US to Asia and Europe in that regard. That’s an ‘apples and oranges’ comparison market-wise.
The American sports enthusiasts simply have MANY more options (almost of geometric proportions relative to the number of hours) available to them- to satisfy their thirst for televised sports- than any other country in the world. If you consider only the major sports (NFL, MLB, NBA, NHL), the sports-oriented networks can nearly fill each and every day with games and/or peripheral programming. They’re not desperate to fill hours. It’s up to the pool industry to make it too irresistible for them to pass up. Unfortunately, that’s not something the industry has shown an inclination toward, nor aptitude for.
Generally speaking, the pool world has been ill-served by its incessant reliance on tournaments to generate activity. Other professional sports operate completely differently. Their tournaments occur at the end of a “Regular Season”- not incidental to, or independent of, one. In other words, we have tournaments without a qualifying process by which the cream rises to the top. Anyone (within reason) can participate in these tournaments. It’s simply not conducive to creating an exciting (and consumable) experience.
I’ve always felt that the entrepreneur who could convince enough professionals (someone who can herd cats if you will) to organize into a “League” structure (as opposed to a tournament tour) whereby they can qualify for playoffs, then on to the “Super Bowl of Pool”, would having a winning, entertaining, and marketable (to TV) product.
I also believe that a unicorn will deliver me to my home tonight after a handful of Bud Lights…


This is true also. The powers that be at the various major networks are always going to opt for baseball, basketball and football if they can. Almost all other sports (except tennis and golf) fit into the schedule wherever they can find an opening. All the publicity goes into promoting the major sports as well. Pool is delegated to the back burner time and time again. For once I'd like to see it given equal billing as a golf or tennis tourney.

When it it given major league status, pool can get some big numbers for its live audience. Whether it will ever get that chance here I'm not so sure.
 
Very well put!

All major sports rely on corporate sponsors buying skyboxes. These are marketing expenses here in the united states and many sales offices give these seats out to top clients as perks! To date: I have never seen a corporate executive entertaining clients at pool tournaments!

Second, Asia does not bring clients to pool tournaments as perks to major clients! Asian business is filled with pay offs and kick backs. Plus, its kind of hard to compete with the bath houses and strip clubs for those marketing dollars!

Media is changing very fast! Napster and file sharing has changed media forever! Record labels are going the way of the dinosaur! artist are self promoting and self marketing their music and cutting out the middle men called the record label.

Pool needs to be ahead of the curve and embrace technology and unify. Create its own website and web broadcast. Make it exclusive to their site and sell advertising directly and charge viewers to watch the matches. Use the UFC and MMA format to have live pay per view matches! Pay per view is very easy given cable networks have thousands of channels. Verizon Fios has 2000 plus channels and several pay per view that only work for the occasional fight. Why cant pool be pay per view??????

Second, why cant the players form a corporation and invest in one another. Why not buy the pool tables and lights, balls and etc to have as a one time cost along with webcams and streaming equipment. The one time investment is cost effective and they can write it off as an expense and depreciate it over the years.

based on stream numbers of 1000 to 2000 times $20 per viewer gives you a purse for prize money of $40,000 to $20,000 per tournament. Two events a month give $80,000 to $40,000 a month in prize money! That gives you $960,000 to $480,000 a year divided by say 64 players! Plus the 64 players would have profit sharing from advertising and sponsor dollars!

Get a streamer on payroll and a expense account and the Pro Pool Players Association is off and to the races. No more promoters! Players run the gate and vendors! What ever they make they made themselves. like a pimp said "No none ever gave me anything in life, I had to go out and take it"

Pool players are waiting for a golden promoter to be the golden goose and lay the gold eggs! They don’t want to be the one laying any golden eggs themselves!

Kid Dynomite

This is probably one of the best posting that I have ever seen on this site. Well done Kid.
The existing plans for development of the game are doomed to confrontation and eventually failure.

The limp wristed start to the US players organisation and the failure of European players to bite the bullet does not engender confidence in their success.

I have been advocating this for ages - the players must look at the bigger long term picture. Even if they don't benefit themselves they should be putting a structure into place that will grow the game deep into the 21st century.

Get a common voice but then get some expertise - money men, media people, professional publicists. Generate some income by paying sanctioning fees to yourselves and then hire PROFESSIONAL help.

Televised pool is suffering poor or mediocre production values.

Only Matchroom have got it right.

Streaming is and always will be a poor man's alternative and can never match the professionalism of a proper television setup. No offence fellas, but it's true.

Can you imagine the US Golf Masters being carried solely by a strem. The game is held in more respect than that.

I'll let you digest that before I add any more and thee is plenty.
 
Righto----

This is true also. The powers that be at the various major networks are always going to opt for baseball, basketball and football if they can. Almost all other sports (except tennis and golf) fit into the schedule wherever they can find an opening. All the publicity goes into promoting the major sports as well. Pool is delegated to the back burner time and time again. For once I'd like to see it given equal billing as a golf or tennis tourney.

When it it given major league status, pool can get some big numbers for its live audience. Whether it will ever get that chance here I'm not so sure.
Jay,
As always, your depth of analysis is present. Now, you know what Rob and Pat have done to get the U.S.Open to be televised, even as "filler." Still the networks won't bite. The financial demands networks make to even consider pool, as filler, leave no way to "PAY" for production, let alone the post production work.
At this point, can't we honestly say, to the readership out here, "with-out the sport of pool getting it's "act together from within and establishing a marketable fan base," the idea of televised pool appearing on your T.V. screen, here in the U.S., is really, just like believing in fairy-tales!"
 
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I can't resist this subject. Many threads on this over the years, going back to Usenet days.


Most recently, I've tried to get to the root of the issue. Focusing in on the product. It wasn't very positive.


Consider this, pool isn't likely to ever get real big in the U.S. market because to Americans, pool is a participant sport. Whereas, the major sports are spectator sports.


Hanging in the pool room, people look at me like I'm from another planet when I talk about TV pool or professional pool being streamed on line. Most have no clue who SVB is. It's really that bad. We're talking guys that are in the room DAILY.

I feel like I am a sub-group of a sub-group. A minority within the pool world which is already minority status. It's very discouraging. We the people of AZbilliards are not representative of the American pool world. We are hard core enthusiasts compared to them.


Now, that's among pool players who are always in pool rooms. The situation is even worse for people who aren't regulars or non-players. The new fans pool optimists hope to bring in.


Which is why I have said, try bringing in just the pool world alone first before you try and tackle a new fans. I mean, if you can't get the pool players to attend pro-events or buy streamed matches en masse .......forget anything else.

Pro pool doesn't even have big appeal to pool players. How sad. It really is.


Why is this? Because pool is a participant sport. Most of these guys would rather go to their local room and play than spend that same time watching it on TV. If they have a hour or two to watch pool, that means they are missing an hour or two at the pool room they could be playing instead!


It seems to me that the little pool people watch tends to be at times or in situations where they can't be playing. Home with the flu, snowed in...that sort of thing. Exception are the old timers who are in love with the women on the women's tour. These guys set their VCR's (not DVR's lol) to tape the ESPN airing of already completed women's tournaments.


Pool is different than other participant sports. You can't play other sports as long or as frequently as pool. The nature of the game is such that one can sit in a pool room for 10 hours and play the whole time no problem. Then do it again the next day. You can't do that in other sports. You will either be too exhausted. Or the venue doesn't allow for it, time/space. Or the cost would be too high. Or weather interferes. Pool has none of that.

Pool can be played so long as the establishment is open and there's lights over the table. Or until the player drops dead. Heck, you don't even need a pool hall. Pool is a sport that can be played in your HOME. Invite a buddy over and play a hundred racks through the night.


TAR matches should have 10x the viewers at least. Is it a matter of exposure? You know what? What's better than all talk about TV coverage, how about putting up the cash to advertise a TAR match in every pool mag out there? Has this been done already? Promote one of the TAR matches with big time advertisement (to the pool world).


If a TAR match, for a lousy $25 can't get the American pool world tuning in, from the convenience of their own homes, to watch elite world champions slug it out - then nothing, zero nada will convince me that pool has a chance in this country.


Jay is a smart man. With a TON of real pool world experience just about no one else can ever match. But I can't accept the comparison of the Philippines or Taiwan to the U.S.. As others have noted, does the Philippines have that kind of vicious competition from other sports on TV? It's not just that. People like what they've been exposed to. American kids grow up playing baseball, football, soccer, basketball, tennis...unless they are exceptional and go pro, they drop out of competitive sports and it becomes an exercise and hobby for them in adult life. They later follow it on television and have a life long connection to it.

How many American kids play pool? Most pool rooms don't let under 18 in. Next, pool rooms in America still have the stigma of being shitty places with shady people. And, quite frankly, many do. So the reputation is well deserved. :D Pool rooms are also bars. Liquor brings the money in. Another obstacle to the sport/hobby image of pool.

Most Americans begin their pool playing after 18 years old. The few that start young or in their teens usually develop pretty strong games. The bulk of players started as adults when they gained independence and mobility.

So where is this connection? Pool isn't something they retired from, and find enjoyment in by watching pros on TV. Pool is something they just came to, or are still deeply involved in - as a participant in adult life. Also, a lot of pool players were people who weren't participants in athletic sports during their youth. This is psychological. They want to be participating, not watching. They did enough of watching from the bleachers.


Pool is also the refuge of the untalented, no hand-eye coordination crowd. It's something the mediocre to bad can do and still have fun. And there are leagues for them, like the APA. Which attract hundreds of thousands. Sure, you can say that of golf. Lotta bad golfers out there. But pool seems to attract some of the worst. That's why 3-cushion isn't big in America. Because it takes a certain level of skill before a player can develop a game that has some kind of reasonable flow to it. Imagine some APA 3's playing 3-cushion. Points would be almost on the level of luck and it would take dozens of innings to score a single point. Tedious and painful. Other sports need a basic skill level to be barely playable. If you can't ever return the ball in tennis, forget it. It becomes a contest of who can hit the ball over the net the most times successfully. Might as well play against no one. Or play at the same time on separate courts, keep score individually, compare at the end. LOL.

Pool attracts a lot of the "I can do that" crowd...hey, 8 innings to win an 8-ball game with no safeties is their idea of being in the game. Whatever floats their boat. It's doable in pool. Pool is accessible. It's forgiving of bad play among bad players.

The other group is the bar bangers. Pool is a secondary game played during the primary game of demolishing pitchers of beer. LOL. Pool is merely something to do while guzzling beer as to not look too silly simply sitting in one place guzzling beer. You have to be doing something. Play darts or pool. Watching a football game. Something.

As for new fans, new fans can never appreciate what they see because they don't play the game. Part of the psychological attraction to watching pro-sports is the admiration, respect and awe fans have for the abilities of the pros. People like seeing excellence. Watching a pro golfer make an amazing shot is so entertaining because people have played it and know how incredible such ability is. We the enthusiast pool fans who do watch pool are the same way. Watching Efren pull off some awesome shape, Earl drill some sick cut shot in, Shane's break...we know how tough that stuff is. We appreciate.

New fans can't, since they haven't played. If they start playing - they want to play more, not watch so much.

Again at the pool room, people are busy playing. Even pool players follow major sports more than they do pro-pool. For most Americans, pool is for playing, not for watching.
 
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It seems to me the single biggest strength pool has going for it is the number of people that can be accessed over a given period of time in the places they play.Large square footage's with groups of people,sometimes large groups,congregating and participating in the game they love.Create a technological cool devise that is capable of accurate scoring and display,then network the devices.A by-product of the devise is to be able to then advertise.Advertising at this level now creates opportunities for products or businesses outside the billiard industry to access the captured audience.Create a completely separate revenue stream and a moderated distribution of that wealth,as in percentages provided for the house or possibly a dedicated slice to improve pro pool and its structure.Sponsorship from the ground up rather than holding out for some angel investor.The "Holy Grail",accurate and reproducible,real time scoring and display capable of accommodating all the various league systems.

Gather data,organize the statistics in a compelling way and inform players.Advertise and BRAND,BRAND,BRAND.

I live in the poker world.There used to be an old saying,"ain't much of a spectator sport",but that all changed in the late 90's with the introduction of lipstick cameras for a poker show called "Late Night Poker" broadcast in Great Britain.This may seem like an obvious statement but I think cameras could be introduced into pool for subtley different reasons but similarly profound effects.

When objectively looking at a pool room or bar,owners are basing how they function on available square feet of floor space.My assertion is that the space above the tables can be used more productively.The lighting system as used now seems antiquated.Introducing cameras for field registration and ball tracking would be a simple start.Things like break speed,a shot clock and maybe even foul recognition with replay and explanations may be possible.Or,who top pros are and where there from and mix in history blurbs just for fun.The whole idea is to make it functionally compelling,easy to use, provide instant feedback,increase interactivity,provide revenue and BRAND to all who enter the building weather they play or not.

Technologically this may seem like a lot to bite off and chew,but I believe this is a direction more people should be thinking towards.It doesn't have to be all encompassing at first but could be introduced and tweaked at a single location.Oh yea,don't underestimate the WOW factor.

Thanks for letting me provide this late night contribution to this sea of ideas.
JMuck
 
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