Are Schon custom cues?

I think I know why people care

I have been reading this thread, and have had this conversation many times ( though usually with people who are not very knowledgeable about cues).

While I have been trying to come up with a valid working definition that would appease most ( cause none would appease all), something occured to me. Why do people care so much about defining a cue/cuemaker as custom versus production? When you look over people responses to this question you can see that people are emotionally involved in the classification as it pertains to them, or their favorites. It was said that Evan from Schon was offended to be referred to as a production cue maker. Why?

I guess the answer is percieved quality. It is an assumption that by saying a cue is a custom cue that more care was taken in its maufacture. This is why people cue owners and cue makers will take offense to being labeled as "production". This is why anyone who makes or sells or buys cues has an interest in being referred to as custom. I think that this is where the actual problems arise. This is why the term "custom cue" gets thrown around so loosely by everyone.

If you have a production cue, and I have a custom cue it is assumed that mine is somehow better or more special than yours. I think it also comes from a time when there were only maybe 10-12 cuemakers actually doing custom cue work. You either had a brunswick or a house cue, and then a select few actually had custom cues made for them. There really was not much in the middle. The market for custom cues just did mot exist, and so not many people could afford to make cues full time. Nowadays, MOST cuemakers would fall somewhere in the middle of being a pure custom or pure custom maker.

People feel that by admitting a cue a to be a production model is saying it is not the best quality available. If we can get past this way of thinking, we may be able to take a morer objective look at the definitions. It is kind of ironis because Henry ford was one of the first to pioneer mass production, and one of the reasons was to IMPROVE quality.

I think quality control is an issue with both custom and production cues. If your name or brand is known for excellent quality control you will be highly regarded no matter how many cues you produce.

A lot of the appeal in a custom cue is pride of ownership. Strictly speaking, a custom cue can only truly be custom for the original owner, though the percieved quality can be transferred to another. Not to mention that the same combinations of specs will most likely be desired by many different players. I mean cue length, taper, weight and balance can vary quite a bit, but I got to say that most of these things do stay in a fairly small range MOST OF THE TIME.

Think about why the original poster started this thread. He already has a schon cue which he is very happy with. Somehow the cue's percieved quality will be more if the general concensus is that it is a custom cue and not a production cue. The cue will not change depending on this classication, only the perception. I am not meaning anything negetive to the poster, I am glad you started this. I am just pointing out how we (all of us) think about these things. Some production cues ARE better than some custom cues. Some cuemakers quality ranges a great deal more from cue to cue than other makers. Even custom cuemakers make cues in batches. I do not know of any cuemaker that takes an order starts the cue, and works on only that cue from start to finish, then starts another cue. It is still something that can resemble an assembly line. They almost always have shaft wood in batches at different stages of completeion hanging around. It may not be mass production, but it is low mass production ( call it mini production). This is just logical business and production technique. It is a way of maximizing efficiency and quality.

Oh well, this is getting too long to be interesting. I would like to hear people thought on any of this. How does everybody else feel?
 
I just realized I made a mistake in my last post. The original poster was not the one who was saying he had a schon and was wondering about it being production or not, it was a few of the other comments I read along the way. Just thought I would acknowledge it before someone else rubbed my nose in it!:)


One more thing I wanted to say about custom versus production. If you are concerned about resale value it comes into play. Typically if you buy a $1000 production cue, it will be worth around $600 in a few years. If you buy the right custom cue for about $1000, it will be worth at least $1000 or maybe more than $1200 in a few years. As a rule, custom cues will hold their value, and maybe go up ( sometimes quite a bit) wheras most production cues will depreciate over time. Unless it is a very desireable limited edition or sought after model that is in short supply. Primarily just a result of supply and demand. If there are long waiting lists, etc it drives up the price, and less people are selling those cues real cheap. If I like a certain model of a production cue, I am more likely to find one that is reasonably priced, or I have the option to buy a new one without any hassle. Not true for an in demand cuemaker.
 
Hey Poolpro,
The thread was actually started in another forum by the original poster. Here's the link if you want to read it from the beginning.
http://www.seyberts.com/phpBB2/showthread.php?t=4267
He still maintains his Schon, I forget the model is a custom cue.
I also want to set the record straight that I have no problem with anyone thinking Schons, Meucci, Lucasi or Cuetech are custom cues :rolleyes:
I also believe that one may be able to get Schon to make a 1 of 1 cue as long as one is willing to shell out the big bucks. That in my opinion would make that particular cue a custom cue.

I should've polled this thread, it would have been interesting to see the final results.
 
tommie1351 said:
They are on top of the food chain in production cues, but no they are not CUSTOM

i have 2 one-off custom Schons, they are both one of a kind. they are 15 years old , and no they are not a slight variation from catalog cues, they do accomodiate big collectors, people who endorse their products etc. Its a little known fact. I cannot post pics because it would betray important people in my life, so yes they do but its very very rare. the cost of the 2 I have are about 8-10K and probably 4 or 5 on the other one. I cant elaborate much more, they do build one off cues for industry people and huge collectors and as a guess(my only guess in this post distributers who sell alot of poles). i have bben on this site along time and I awalys tell the truth-and this is 100% true. I just gave my word on keeping the 2 cues private, sorry I wish I could post them, but I gave my word i wouldnt. sorry.
 
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Poolpro: I totally agree with you, you caught the point of all this issue very-very well... I wonder why didn't I write the same as you did as you have told what I've been thinking ever since the beginning of this thread.
Furthermore, I hope that that particular way of thinking that you have mentioned would spread widely and everybody would feel / think the same. Now that I can speak with experience I can say with all honesty that I respect Evan's and everyone else's work at Sch?n because they have created something with my cue that is exceptional. I will not get into the details now as I think no one is truly interested and I don't want to bore or bother anyone :)

Enough said, I totally agree with you and share your point of view.
 
Remy said:
Maybe this question doesn't belong in this section and I apologized for that but a statement about Schon Not being a production cue was made in another forum.
I know they are production cues but I wanted to know all of the Azers opinion on this subject.
Thank you all in advance :).

The average Schon cue is not a Custom cue. It is however, like other posters have said still a top of the line cue. Many custom cue makers make cues that qualify for that title even today.

Now if your question was are some Schons custom cues, I think you would certainly get a different responce. In the early days of Schon cues many cues were made specifically to the specifcations of an individual player. Schon still will do this, anyone can contact them and have a custom cue made to their specifications. I currently have a gentleman and his wife who play in my pool hall with custom Schon cues. Both cues have been tapered (Thin Butts)to meet the requirments of these individuals, and one of them has 14mm shafts which were also specifically made for that player. They also had the arrangement and type of inlays they wanted in their cues.

Custom, is just that, in my opinion it is a cue designed to meet the requirements of the buyer, and that's all it is. Any of the large companies that make production cues today will make a custom cue if requested, all you have to do is be prepared to pay for it, it is really that simple.

Have a good night!!!!!
 
Cut and pasted directly from Schon.com

Schon Custom Cues came into existence in 1981 and we have been at our Burnham St. location since 1986.
We have a miniscule output , sometimes going 2 weeks without actually finishing any cues.
I frequently hear the all knowing term ?production cue? applied to our cues with an implied sneer.
The fact is that we are one of the oldest custom cuemakers in the world with a total staff today of 5 people.
I personally design, finish and test every cue myself.
Everyone here is a full time craftsman, not telemarketers or corporate hypsters.
The only thing we do is make cues...Evan Clarke 1-11-05
 

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blusystems said:
Cut and pasted directly from Schon.com

Schon Custom Cues came into existence in 1981 and we have been at our Burnham St. location since 1986.
We have a miniscule output , sometimes going 2 weeks without actually finishing any cues.
I frequently hear the all knowing term ?production cue? applied to our cues with an implied sneer.
The fact is that we are one of the oldest custom cuemakers in the world with a total staff today of 5 people.
I personally design, finish and test every cue myself.
Everyone here is a full time craftsman, not telemarketers or corporate hypsters.
The only thing we do is make cues...Evan Clarke 1-11-05

Yep, I bet Mcdermott , Viking, Meucci, and Lucasi ALL will use the term Custom when referring to their cues also. This is the point I was trying to make. I do not believe ANY cuemaker would like to be referred to as "production" because of the implied knock on quality. This is the main issue. I don'r care if I have 30 employees and crank out lines of cues and make more than 300 cues a month, I will not like it if people refer to my work as production. The term custom cue just has a better ring to it, and sounds like the quality of my work is somehow better. Again this is the reason why ANYBODY even cares to distinguish one from the other. Show me a website from a manufacturer that boasts being the "best production cue around" and that will surprise me.

I personally LOVE Schon cues. Most people respect the quality of these fine cues. If you try out a schon, and love the way it feels, plays and it even looks (gasp) good, will the performance/quality of this cue be diminished if it is proven that to sombody else it is JUST a production cue? I do not think so. It can affect how much it holds its value if you try to sell it a few years. Again, as I have said before that if I deem a cue to be a production cue, at least to me, it is NOT diminishing the cues quality or how much respect it should be given. I MEAN NO DISRESPECT to schon cues, but I personally have a hard time believing that they do not put out a lot of cues annually. I mean how many do you encounter? I have never heard of someone really desparate to find one. Cuestix INTERNATIONal carries them as do many online retailers. Yes these ARE sitting in a warehouse waiting for sombody to order them. Do you think cuestix will carry a product that they have to turnaround and order and wait to be made? Is Schon the ONLY custom cue in their CATALOG? If you look at their CATALOG, I bet every other cue in there is referred to as a custom cue also.

A well made cue is a well made cue, I don't care if there are 1000 more just like it. Realize that every manufacturer and retailer from the beginning has an interest in confusing the line between custom and production, because of the differenc in PERCIEVED VALUE. This problem has roots from long ago. If you change your perspective a bit, you will find that the classification isn't nearly as important to MOST people anyway.

A production cue is not less than a custom cue in quality ( at least not just on the basis of being custom). Sombody mentioned Southwest earlier. This is a great example for this discussion. It used to be that you could spot a SW from across the room with certainty. Now there are many knockoffs and even cues influenced by this classic design. Here is a cue company That is legendary, has a long waiting list, is known for top notch quality and high resale value. These are exceptional cues. Let's think for a minute though. The original maker ( jerry Franklin) died years ago. He had employees while he was still alive, and now they are continuing on in making the current cues. MOST of these cues are VERY similar in construction and even appearance. They are known for primarily a six point hi low forearm with or without veneers, and can be made with or without decorative rings. MOST SW cues are VERY similar in construction and looks, they change what woods ar used, etc. Yet I do not believe that anyone refers to these cues as production cues. I personally do not consider a SW as a production cue. This is not what I am debating, I am asking WHY that is. Again, it comes to PERCIEVED quality issues. Please before you even start, I am NOT saying that SW is a production cue, so don't bother even starting down that road.
 
poolpro said:
I have never heard of someone really desparate to find one. Cuestix INTERNATIONal carries them as do many online retailers. Yes these ARE sitting in a warehouse waiting for sombody to order them. Do you think cuestix will carry a product that they have to turnaround and order and wait to be made? Is Schon the ONLY custom cue in their CATALOG? If you look at their CATALOG, I bet every other cue in there is referred to as a custom cue also.

from my last post:
skor said:
A few years back I was looking for a certain Schon and couldn't find it on any site with the weight and colors like I wanted it, which was supposed to be an easy task since I wanted a 19oz and with the colors of the cue as they appear on any web site including Schon web site.... I found it in so many other color schemes and different weights.... I ended up talking directly to Evan, at the time he had some family health issues and he told me that he wasn't making any new cues until further notice.... This doesn't sound to me like the behavior of a mass production cue manufacturer! if it was then he would be out of business by now...
He also told me that when he'll go back to making cues then he can make me what ever I want... that sounds like custom cue making to me!

I agree with most of the things that you've written in all your posts on this thread!
I really don't care if a cue is custom or not, as long as it plays good! of course that I like a good looking cue with some nice craftsmanship as well, this something that you'll find mostly on what is considered "custom" cues...
I appreciate the amazing ART WORK of so many talented cue makers out there and maybe pool cues should be categorized as playing cues or collectible art work, I mean after all most of the amazing 1 of a kind custom cues never hit a ball in their life time....

Most of cue makers, even those that are considered "custom" cue makers produced a line of cues that can be referred as "production" line that from making a few dozens of cues from a certain model is yet far from being considered "mass-production", I think that Schon along with some other great cue makers fall into this middle category of "semi-production - semi-custom" cue makers. but definitely not mass-production as Lucasi or Viking or Cue-Tec
 
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