I am going to direct this post at BCN, since I know they will be reading this thread. excuse the techno babble azbers, but BCN could use to hear me out on this without it being dumbed down.
You guys might have better luck getting people to spend $50-60 if you can still do this PPMinute instead. At the end of the day, its alot easier to get people to buy in with the entry level pricing of $2.95 for 15 minutes than trying to whack them for $50 to 70 from the get go. Many of those people will continue to rebuy and could easily be converted to final $ made of more than $50. With PPM, the actual $ amt per customer will be lower, but you will make it up on a higher volume. It is very hard to get people to buy in above $50 and BCN should also concern themselves about chargebacks. On transactions that are $70.00 you have to execute very well or there is a low tolerance for problems and a much higher willingness by the enduser to seek redress through xbacks. You will be running this through a high risk merchant acct so you need to keep the xbacks below 1% which im sure you know.
I see the demo is saying that youwill be trying to run this at 720x480 with 1035kbps bitrate. Bitrates above 1024 are very hard for people to stream on DSL/Cable. I am speaking from experience about this, and not surfer/enduser experience, but actual business experience of trying to implement VOD/PPM/PPV/Download to burn. You are going to get alot of people complaining about buffering if you try to run this at 1k bitrate. You need to get your CanVid to provide variable bitrates that can autodetect what the bandwidth capabilities of the enduser are. Or at the very least have your provider give the option of choosing a lower bitrate so as to eliminate buffering complaints. 512 bitrate is a more user friendly and still provides a good product. If the enduser is able to download the whole video to watch later, like the archived vids, then 1024+ bitrate is totally doable, its just the actual PPV-VOD thing wont work live at that bitrate.
Make sure you have Canvid beta this on Firefox, Netscape and the Macs. I tried it out on Firefox and it didnt work. IE is working of course, but make sure they test it out on earlier versions and not just IE7.
Lastly I understand the need for DRM, but know that having DRM on your product is asking for a huge amt of problems. You better make sure your authentication servers are up and are robust. Be prepared for alot of *****ing on the DRM. Most companies that tried to protect their content with DRM have had to remove it at a later date.