Press Releases are designed to be announcements based on information that is considered true and factual. It is a communication tool to the general population that is a particular target audience, such as sports or specifially in our case, the pool community and industry.
There are standards in PR writing. I've personally been responsible for writing all releases for CSI, the BCAPL and USAPL national offices with approximately 30-50 annually going on 5 years now.
There are standards and best practices in the world of PR writing such as always having a concise and short release which includes the media contact name, phone and email address.
It is the responsibility of all PR professionals or those who represent themselves as such to ensure the information they are distributing is accurate, professionally written and always includes the information of who originated the release.
When a PR is submitted that is inaccurate or missleading, it perpetuates false information. There are enough challenges in the pool world why someone or an organization chooses to misslead players and the community is beyond me personally.
I applaud Jerry and Mike. AZBilliards was being ethical and responsible to post what they did and requiring all press releases sent to them to be signed and professional in it's content and distribution.
There are standards in PR writing. I've personally been responsible for writing all releases for CSI, the BCAPL and USAPL national offices with approximately 30-50 annually going on 5 years now.
There are standards and best practices in the world of PR writing such as always having a concise and short release which includes the media contact name, phone and email address.
It is the responsibility of all PR professionals or those who represent themselves as such to ensure the information they are distributing is accurate, professionally written and always includes the information of who originated the release.
When a PR is submitted that is inaccurate or missleading, it perpetuates false information. There are enough challenges in the pool world why someone or an organization chooses to misslead players and the community is beyond me personally.
I applaud Jerry and Mike. AZBilliards was being ethical and responsible to post what they did and requiring all press releases sent to them to be signed and professional in it's content and distribution.