I think you could argue that Balabushka's name being referenced in the movie increased the value of the cue among pool and billiard diehards, basically solidifying the name as, "The Cadillac of pool cues" so to speak. I'm sure having Paul Newman utter, "It's a Szamboti" or "It's a Rambow" would have bolstered the names of those cuemakers as well.
But to the non-pool playing public I'm betting that their thoughts were, "ohh that must be the name of some famous pool cue stick thingy maker" and didn't progress much further than that. Kind of like in the Sopranos episode when Christopher brings home a stolen shipment of Jimmy Choo shoes for his girlfriend. I'm sure women watching knew EXACTLY what that meant, while I said to myself, "must be some famous womens' shoe maker....whatever."
But to the non-pool playing public I'm betting that their thoughts were, "ohh that must be the name of some famous pool cue stick thingy maker" and didn't progress much further than that. Kind of like in the Sopranos episode when Christopher brings home a stolen shipment of Jimmy Choo shoes for his girlfriend. I'm sure women watching knew EXACTLY what that meant, while I said to myself, "must be some famous womens' shoe maker....whatever."