I am a bar owner in michigan and I think it is a good idea. In this state we have liquor laws that prohibit beer and liquor companies from advertising on pool table lights. It is called dual purpose advertising. You can not have a light and beer or liquor advertising at the same time. you can have a light, or advertising, but not both at the same time. I think it is really stupid law but I have to work within the law. I would like to see a picture of a light that I could change the advertising in. I could possibly sell advertising to local businesses and make some money at it. You are right about the beer companies, why should I buy their light and then advertise for free anyway, just because it says bud or miller or something? Think of all the free advertising they get when they give me all those mirrors for free to hang on the walls of the bar.