It was $950 when I bought it, just at tick over $1k now but still a great deal for a nice cue with a carbon shaft. I've had many cues that were more expensive, but this has become my favorite player ever.
The one they have pictured isn't very figured and does appear to have a darker/oranger stain than mine, but it is spalted maple I think. I'm sure they're not using their nicest most figured woods for what is essentially a $500 butt, but it's still pretty nice! Here is mine which has a little more black streaking on it