This is really interesting:
"The Plan: Although the WPBL will start out as a single-venue league, long range planning calls for teams to be located in major market areas all across the US and parts of Canada. The main source of revenue for the league is expected to come from Internet pay-per-view sales, merchandise, and ticket sales. Since the owners of Bonus Ball have obtained their own Internet broadcasting channel, they will be able to store taped matches that can be accessed and viewed at the convenience of their subscribers; along with pay-per-view live streaming of league games. To make this venture feasible, the owners of Bonus Ball want to expand their market potential by attracting a large following of new fans. They intend to do this by grooming their professional players to become recognizable entities that fans can identify with. This will come about when the WPBL teams are eventually split up and moved into large cities where they can each build their separate fan bases. "
That was written by Roger Long, on the AZB home page.
Bonus Ball
I don't know how accurate the info is, but if that is the marketing plan...well sh1t, how can it fail?
If I'm reading this right, BB wants to pull revenue from new customers. Customers that don't have a serious interest in Pool (or none at all), while ignoring the current pool of customers that would be considered dedicated fans. These are the same dedicated fans that don't need to be sold on Pool and already do spend money on Pool? Instead of building BB on an existing customer base, then expanding, I suppose BB management knows something we don't know?
Eric >doesn't know