Site number one got my vote by a mile. I don't think it renders properly in Firefox, but I like it much better, it looks much more professional (in spite of rendering problems, I can see where it is going). Not a fan of skeletons playing pool. In my opinion, the more you stay away from silly pictures, the more professional it looks. Otherwise, it ends up looking like something from 1998. "Not just a cue, but a work of art" next to a smoking alligator holding a pool cue? These things don't bring images of quality to my mind.
Also, a word on usability. Gifs for words are bad (2nd site). Especially when you don't use <alt> tags for blind readers (alternative text that describes the picture). Maybe you don't get many at a pool website, but it's just bad form.
My 20 Won.
[Edit]After reading the above posts, I'm thinking that site 1 has major problems rendering in Firefox, as I can't even see pictures of cues on that one. Take that into consideration with my post.