Mr. Sheldon I presume is Ron Shepard?
I believe the transformation in his equations are simply putting the collision equations in vector form. That way he can measure angles using right angles ,law of sines/cosines, or simple trig. In the end, as a normal collision equation, the ratio of the masses seem to be the driving variable for the squirt angle.
Since the mass of the cueball is known, and if you measure the squirt angle (via video or carbon paper or whatever), then you can back calculate how much mass from the cue stick was in effect: the effective endmass. How a cuemaker manipulates how much endmass is effecting the collision without boring holes or de-coupling the ferrule from the collision is for a cuemaker to invent, I guess.
What other factors that are easily manipulated should be tested? Since I'm not a dynamics PhD, I have no idea other idea than the simple collision physics model, which seems to be pretty good.
For anyone else reading, using simple collision physics wouldn't be enough to label anyone as a "science type." That'd be like calling someone who wears sneakers an athlete.
Fred