Dr. Dave's first YouTube Short
- Thread starter dr_dave
- Start date
Rusty in Montana
Well-known member
Show us the way to do just that , Hummm maybe this could be when you do a remote filming where it does get cold to show us the way and enlighten us you know leading by example .
The 30 deg peace sign short came on my feed. I liked the pacing, content, voiceover, and overall editing of that one a lot.
Thanks! Lots of good advice in that video. Part of me says: Ain’t nobody got time for that! But the other part says: I should probably do some of this stuff.
Thanks for the advice. I’ll use my DrDaveBilliards logo instead in future shorts.
DaWizard
Well-known member
On second thought, I just saw one on youtube and your name is visible as overlay already. And there's enough info on the screen as is.
Agreed. And I like the colostate logo better anyway.
Doing an AMA on r/billiards over on Reddit would put you in touch with a younger crowd. They’re sitting at 163k subscribers.
You retired from teaching, right?
If you’re serious about growing your channel, it’s time to build your brand around yourself. That CSU logo is old school and just adds visual clutter, and frankly you don’t need that validation any longer. It can be noted in the bio on your website and YT channel About page.
You have a playful side, so consider owning it, especially with short-form video. I’d recommend commissioning a cartoon-style head-and-shoulders icon and logo using a crowd-sourced platform like Fiverr or 99designs or CrowdSpring — perhaps a smart, smiling professor with glasses holding a cue. And carry that branding over to your website with a makeover there, too. Time to modernize.
Once you get your production style solid on shorts, cross-post everything to IG, TT, and FB.
As soon as you can afford it, hire a video production specialist, ideally someone who can also manage your social media channels. You should be spending your time creating content, not making the videos sizzle and pop.
And the final step in consolidating your brand would be moving all your legacy content from the .edu over to your own domain, with 301 redirects in place so no SEO will be lost, unless your agreement with CSU precludes that. Hopefully you could at least reproduce all that content on your own site.
Regarding monetization: DVDs are long past their prime. I don’t even have a DVD player in my house. Sell access to your premium video streaming titles on your website via a subscription model (recurring revenue is da bomb), or use YT’s members-only system to segment your content into free and paid. And offer virtual asynchronous video analysis/instruction prominently on your channels, perhaps using a platform like Skillest, along with higher-priced live Facetime instruction.
Anything premium would have to provide content that isn’t already out there and I’m not sure that’s possible.
But I like the FaceTime instruction idea, because I think access to “the man” himself could draw a hefty premium, and he can control how much effort he puts into it.
Basically the supply of Dr. Dave content that’s already out there is practically limitless, but the supply of Dr. Dave isn’t, so it’s Dr. Dave himself where the money is to be had.
He already sells DVDs with premium content. That could be re-packaged. Moving forward, he has lots of options to create subscribers-only content, just by including deeper cuts/edits and intentionally holding some subjects back from the free content (e.g. SAWS).
Subscribers could also be eligible for one free video review per month or something.
So many options. There are at least 50 golf instructors making this model work... their YT and IG channels drive the subscriptions. I know the pool market could support at least one, and he has first-mover advantage, a huge content base, and strong name recognition out of the gate.
DrDave shorts are perfect for building the DrDave Franchise
Imagine DrDave of Vietnam, DrDave of Israel, DrDave of Philippines, ...
To encourage interaction have people post their DrDave short research or experiment or shot.
Ultimately leading to the Alciatore Annual convention where everyone dresses up like DrDave and uses their favorite quotes from his videos. The first one happened in 2021, this year it might be opened to the public.
The future of DrDave, is it to be shorter?
Imagine DrDave of Vietnam, DrDave of Israel, DrDave of Philippines, ...
To encourage interaction have people post their DrDave short research or experiment or shot.
Ultimately leading to the Alciatore Annual convention where everyone dresses up like DrDave and uses their favorite quotes from his videos. The first one happened in 2021, this year it might be opened to the public.
The future of DrDave, is it to be shorter?
I consider the billiards.colostate.edu site my biggest contribution to the pool world, which is why I've always used that logo. However, I have decided to switch over to the DrDaveBilliards logo in my shorts and long videos. Thanks for the encouragement.
Those are all great suggestions. I just like doing everything myself. I enjoy all the creation and production steps. I already post stuff on FB, but I know I should also post on IG and TT (if I really want to connect with the younger generation).
I honestly don't see a need to do that. I actually prefer to keep my free and for-sale stuff on different sites. I also like that I have .EDU, .ORG, and .COM sites for the different areas of emphasis:
billiards.colostate.edu - free instructional resources
drdavebilliards.com - for-sale instructional products
billiarduniversity.org - courses, assessment tools
You would be surprised how many people still buy DVDs. Many customers are older (often retired) people who are passionate about pool, and who have disposable income. However, all my DVD instructional content is also available in stream/download format. A subscription model would probably generate more income, but I don't make all decisions based on income alone. I think many customers appreciate the one-time purchase model.
I already offer video analysis/instruction and private lessons, and I already get more customers than I want, so I don't really care to advertise more "prominently."
Thank you for all the input and advice! I appreciate it.
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Dear DrDave
If you approve a DrDave online impersonation contest, it would be a great way to measure the reach to your active online audience.
I would post for a viral DrDave event, everyone shares and then an online video collage is made,
DrDave students of the world united for a New Years activity impersonating the Prof. I like how you talk with your hand sometimes.
If you publicly green light it, everyone will know how to rally for the future.
If you approve a DrDave online impersonation contest, it would be a great way to measure the reach to your active online audience.
I would post for a viral DrDave event, everyone shares and then an online video collage is made,
DrDave students of the world united for a New Years activity impersonating the Prof. I like how you talk with your hand sometimes.
If you publicly green light it, everyone will know how to rally for the future.
Ain't nobody got time for that.
That is why you have people run fan clubs for you.
Did you want to meet the Alciatore 2021 impersonation contestants?
Everyone is shy around a big American scientist. So say something positive.
Peace.
FYI, I posted four more "shorts" today. Again, please watch them and click on the thumbs-up "Like" button to help convince the YouTube Algorithm they are worth watching. Thanks!
Enjoy!
Cargo shorts. It's a natural.