The higher end stuff is not made the same though. It's the same base material, but the machining added to each step adds a ton of time needed. It's not only the time though. Each machining process introduces an area where a mistake may be made, and the whole ball needs to be scrapped. The cost of this needs to be factored in. Companies like Aramith do this as well, but you don't notice it because they artificially choose to make their lower end balls with inferior material.
For example, say one in every fifty tungsten balls needs to be rejected due to machining errors. Because of all the extra machining time the top end balls need, that number might be one in five. Not only are you losing ten times as many high end balls, but those balls are ten times as costly to make.
Looking at it this way, their price structure seems in line. Once they get established I wouldn't be surprised to see them drop their lower tier balls entirely. I'd imagine they are just using them to build their reputation and show their quality to as many early-adopters as possible.
Edit: I would even bet that the terrible colors of the tungsten set were selected to make them less desirable. Intentionally handicapping their lowest end offerings like aramith does, but keeping the top tier performance.
Putting more work in making them look different, for something that relies very little on looks to sell is what my issue with the pricing is.
Sure it may be more expensive to make the higher set, but what's the point? When was the last time anyone picked out a set of balls due to looks for over 4 times the price over one that is constructed the same? We are talking $60 vs $330 here, not 60 and 80 or two sets for the same price that look different.
For the pricing I am pretty sure it will go up, it happened with the Players PureX/HXT line and it happened with Aramith and Centennial sets that went up like $100 seemingly overnight. Which is why I'm inclined to order a second set now, or maybe the Bronze set for $100.
I like the colors of the low end set, I just don't like the fact they are so different from the standard pool ball colors. The shades they used and how they look in general as a set is very nice, and they get a lot of attention from others.