RichardCranium said:I'm guessing he is going to say fans...
Atta boy...go to the front of the class!

When the Senior (now, Champions Tour) Open was in Des Moines in '99, I happened to frequent the trailer several months before the event that the USGA set up at the country club.
In this trailer were a few people whose full-time job it was to make the event happen. The work these people did was phenomenal...and most of it involved marketing. I wish I didn't have to reveal the truth of it, again, but marketing is THE answer to getting the money. There is NO other way.
A small example of marketing is the simple change of name from "Senior" to "Champion." But it goes much deeper than that. The mailings, the calls, the attracting of sponsors, sales to corporations of tent space, donations for equipment from corps., TV of course, car dealers lending cars for free and on and on it went, non-stop. The product merchandising was amazing and must've made 'em a fortune. None of this just happens. It seems that way when you watch it on TV, but every dollar gotten required a bunch of effort beforehand. That effort is called marketing.
Btw, this Open was the most successful Champion's Open I think they've ever had. The place was crawling with tens of thousands of people all week long. I attended all seven days and brought a lot of people with me (hint).
Marketing is the kind of work that most chose not to do. Yet, it yields the highest value for time invested. It is the multiplier for the product. Without it, the product just sits on a shelf and is enjoyed by few. Pool better get its product off the shelf and start marketing itself. No customers are currently coming in to the store to buy...we gotta hit the streets...that's where the money is....the real money.
Jeff Livingston