Well my friend, if Ozone is known for one thing its definitely "great customer service." I'm speaking first hand because I had a small hiccup when I ordered a cue and a case from them. Both items were instock according to their site, but after the order was complete, I received an email saying the shipping will be delayed because the case was on backorder. I checked back the website throughout the day and saw that the case was still advertised as "instock". I sent them an email and got a response back within half hour from their manager apologising for the inconvenience and saying that they will upgrade my cue case to one of the more expensive ones (roughly $30 more) that they have instock....at no additional charge! I received the order in about 2-3 days after and was very pleased with everything. I buy all my supplies from them. And as you mentioned, they have a better rewards program, more reviews, and slightly lower prices. So how can you go wrong with that? :thumbup: