What rooms are you trying to fill up? I've spent most of my life in smaller towns and if a room opened, it closed again pretty quickly.
For pool to gain in popularity again, I think it has to take a couple steps back. Open rooms that encourage everyone to come in and play, and yes, that means karaoke nights, and trivia nights, and dart boards, etc. Make it kid-friendly enough to encourage younger ones to play. Make it nice enough to encourage the parents to let their kids in the door (dark and seedy may make you feel like a badass, but no helicopter parent is dropping their kid off while they run errands.)
So to summarize. No one is playing pool anymore. You first have to encourage them to pick up a cue before you can get them to bet on the outcome of the game.
The problem with that is, none of that stuff produces any income. You would require then to be drinking to make a little money. Add booze and there goes the young kids you want to bring in. They are not playing pool while they are playing trivia or Karaoke. Remember Disco? The places were packed wall to wall with people dancing. Unfortunately other then maybe a cover charge they never spent any more money to speak of. Disco's just gave the illusion of making money.
The truth is, pool is a game that with a little augmentation can stand alone as long as the bottom line is carefully managed. You will not get rich in the pool room business but you don't have to go broke either. There is no real magic formula beyond a realistic smart business plan.
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