I second the suggestion for a Players sneaky pete. I bought one for $70 and it plays as good as my custom. If you something a little fancier, McDermott is always a solid choice, as is Schmelke. I bought a Star cue, marketed by McDermott for a friend, for $123. It looks and plays great.
In today's market, I think it would be more difficult to buy a bad cue than a good one. I wouldn't sweat your first cue too much, just get what appeals to you within your budget and begin your journey.
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